Mobile – Brands Can Hear You Now

On May 10, 2011

:: By Katie Grote, Empower MediaMarketing Digital Strategist

The mobile buzz is loud and, at times, deafening. And the long line of brands acquiring mobile technology companies is keeping the volume turned up.

Walmart’s recent purchase of Kosmix, a social and mobile commerce startup, to create Walmart Labs is the latest example. In [...]

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Playing the Numbers Game

On April 4, 2011

Numbers with substance are important. Small or big, they let us, as marketers, know how successful our efforts have been. Numbers don’t do anything for marketers unless they have a plan for them.

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Online Buzz Helps Predict Oscar Winners

On February 26, 2011

Based on Empower’s past social media research, online buzz can help predict 2011 Oscar winners.

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Is TV Content Dead or Dying?

On February 26, 2011

:: By Michele Toller, Director of National Media

Is TV content dead or dying? Neither.

In fact it’s full of life. The Grammy’s, Super Bowl XLV, NBA – All Star Game, and Daytona 500 all garnered record high ratings and the Oscars is poised to do the same. Entertainment is and will remain part of our DNA.

Leaning [...]

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Mobile Opportunities in Shopper Marketing

On February 14, 2011

Research shows an untapped shopper marketing opportunity in broadening mobile marketing focus to include mobile applications and text campaigns in addition to mobile sites and mobile search.

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New Empower Site Tracking Media Convergence Trends

On January 31, 2011

:: By Kevin Dugan, Empower MediaMarketing’s Director of Marketing

Media has always been organized into silos – until now. An increase in bandwidth and handheld devices gives consumers access to their favorite newspaper and TV content — without turning on a TV, visiting a newsstand or accessing their PC.

This is just one example of [...]

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