While Google announced recently a few of its projects will be shut down, it also introduced some new projects for search engine marketers to consider. It’s latest program is called Dynamic Search Ads.
Cut Clutter, Increase Conversions
This new program cuts through the clutter and eliminates the need for keywords in [...]
The integration of social media posts into search engine results is a natural progression for enhancing search engine relevance and utility. We’re already seeing attempts at social search from Google and Bing as they pull Twitter and Facebook postings respectively into their results.
Google “Search Plus Your World”
In 2011, Google [...]
The marriage of Search Engine Marketing (SEM) and display advertising is a proven winner. Savvy advertisers are taking full advantage of this union to improve key performance indicators (KPIs) online.
It’s well documented that SEM clickthrough rates are lifted when combined with display, additionally, time to convert is also shortened. Some studies [...]
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Geeking Out
I had written a couple of weeks ago about how freaking awesome it would be to have the ability to map out a social graph of the content that you share as a brand. At the time, I was thinking about tugging on the ears [...]
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The Conspiracy Theory
Have you noticed over the past six months that natural search results are gradually disappearing from the first page of Google? No? Then the following post might seem like a conspiracy theory to you. But have an open mind.
Just humor me and do a Google search for any [...]
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Empower likes comparing apples to apples when measuring performance online. It’s a logical method that helps us make a decision.
Unfortunately, and as no surprise to marketers, apple AND orange scenarios exist in the advertising industry. There are more mixed metrics than similar metrics allowing a direct comparison. Regardless, paid search marketers continue to be asked [...]
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