The following excerpt is from The Content Marketing Institute’s blog. It’s a guest post written by David Germano, Vice President, Content Marketing, outlining a different approach to owned media that brands should consider to truly see a sustainable owned media impact.
Fast, dramatic changes in the digital space have given brand [...]
Continue Reading →
While Google announced recently a few of its projects will be shut down, it also introduced some new projects for search engine marketers to consider. It’s latest program is called Dynamic Search Ads.
Cut Clutter, Increase Conversions
This new program cuts through the clutter and eliminates the need for keywords in [...]
The integration of social media posts into search engine results is a natural progression for enhancing search engine relevance and utility. We’re already seeing attempts at social search from Google and Bing as they pull Twitter and Facebook postings respectively into their results.
Google “Search Plus Your World”
In 2011, Google [...]
The marriage of Search Engine Marketing (SEM) and display advertising is a proven winner. Savvy advertisers are taking full advantage of this union to improve key performance indicators (KPIs) online.
It’s well documented that SEM clickthrough rates are lifted when combined with display, additionally, time to convert is also shortened. Some studies [...]
Continue Reading →
Geeking Out
I had written a couple of weeks ago about how freaking awesome it would be to have the ability to map out a social graph of the content that you share as a brand. At the time, I was thinking about tugging on the ears [...]
Continue Reading →
The Conspiracy Theory
Have you noticed over the past six months that natural search results are gradually disappearing from the first page of Google? No? Then the following post might seem like a conspiracy theory to you. But have an open mind.
Just humor me and do a Google search for any [...]
Continue Reading →
