Empower likes comparing apples to apples when measuring performance online. It’s a logical method that helps us make a decision.
Unfortunately, and as no surprise to marketers, apple AND orange scenarios exist in the advertising industry. There are more mixed metrics than similar metrics allowing a direct comparison. Regardless, paid search marketers continue to be asked [...]
Continue Reading →
Last month, Google announced the launch of Google Analytics Premium: an upgraded, paid version of their popular free web analytics tool.
With added support and features, and a flat annual fee instead of scaled pricing, Google Analytics Premium could disrupt the analytics market for the web’s highest trafficked websites.
A Focus on Service
Unlike [...]
Last week at Empower’s inaugural Knowledge Bomb information sharing session, I gave a presentation to my fellow co-workers about the overlap and necessary integration between Word of Mouth Marketing and Search Engine Marketing entitled “Your Website Is Not Your Battleship: How Social and Search Can Work Together”. As I shared my top-line [...]
Continue Reading →
Here are a few things to consider as brands insert mobile into their holiday shopping season.
• Record Sales: 2011 is likely to be the biggest year on record for mobile commerce, despite the lagging economy.
• Mobile ZMOT: Conversely, marketers who are not leveraging the mobile device as a part of [...]
Continue Reading →
Starting in the next few weeks, Google will begin taking landing pages into consideration for mobile PPC campaigns. Campaigns with mobile-optimized or mobile-friendly pages will be awarded a higher quality score. As a result, advertisers without mobile-optimized pages will likely pay more for their mobile traffic.
Why is Google [...]
Continue Reading →
Since mid-May, Bing has used the “Friend Effect” to shorten the time between a users search and the time it takes to get friends’ opinions. Bing has added three new components to their search engine results page (SERP): Trusted Friends, Collective IQ, and Conversational Search.
How Will It Affect Paid Search?
There [...]
Continue Reading →
