The following excerpt is from The Content Marketing Institute’s blog. It’s a guest post written by David Germano, Vice President, Content Marketing, outlining a different approach to owned media that brands should consider to truly see a sustainable owned media impact.
Fast, dramatic changes in the digital space have given brand [...]
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Tidy Cat’s new outdoor campaign trying to generate social media activity around the fact that #lifestinks had a hiccup last week here in Cincinnati.
A billboard in the Over-the-Rhine neighborhood of Cincinnati read “You’re so over Over-the-Rhine” followed by their signature #life stinks hashtag. Needless to say the residents of Over-the Rhine did [...]
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With 1 million downloads made in the first 24 hours of its release, Instagram’s long-awaited Android app has clearly been well-received.
The Android release was a bit of a tidal wave as you can only access the platform via its mobile app or using your Instagram login to use web-based [...]
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My colleague Alec Painter and I attended South by Southwest Interactive (SXSWi) on behalf of Empower MediaMarketing to learn about the latest and what’s next in the digital realm. But the buzz began well before we landed in Austin.
The interest in Pinterest has decreased into a steady roar after seemingly exploding into social media circles a few months ago. My personal interest in the shiniest new social media craze applies directly to my home life.
I live in a house of women. Precisely, I live in a house with my [...]
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