‘Twas the 4th quarter of 2011
and all through television land
not a phone was ringing
no orders to be had.
The lack of consumer confidence
or the economy to blame?
Media buyers and reps agree
the scatter market’s lost its flame.
Advertisers were burnt [...]
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In Ad Age’s recent “Kids’ nets face the mystery of missing children”, Brian Steinberg poses some questions that giants like Nielsen and Nickelodeon are asking about the drop in viewership of their coveted 2 to 11 year-old audience.
Viacom’s executives called the more than 20 percent drop as an ‘inexplicable [...]
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A recent Politico article does a great job outlining the disputes on retransmission fees, pitting TV station groups against cable and satellite providers. Unfortunately the article also builds industry frustration.
Retransmission Revenue to Double
Before the 1992 Cable Act, stations were not compensated for carriage. Today, retransmission fees account for [...]
Are your consumer’s life logging? This consumer trend, discussed during Empower’s recent Connect11 event, acknowledges that technology has changed consumer behavior and evolved the private diary. An evolution that started with blogs has morphed as more and more consumers, Gen-Y in particular, are capturing and sharing seemingly every aspect of their life.
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ComScore’s latest research** focuses on QR Codes, serving up the headline: ”14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011.”
Is that a lot? Well, It depends on whether your glass is half-empty or half-full perhaps. For context, I’ll note there are approximately 312 million people in the U.S., [...]
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