As advertisers gear up for the television industry’s biggest event of the year, the TV Upfront, Empower’s National Media Team is ready. We’ve scanned the landscape and have spotted a few trends, proving each year that the Upfront is as different each year as it is similar.
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The kids cable network Nickelodeon is launching NickMom, a primetime programming block targeted to adults (and more specifically Moms), in fourth quarter 2012.
Making Moms Laugh
The addition of NickMom to Nick Jr. programming, will offer a distinct, Mom-focused destination with comedy and entertainment shows. NickMom.com, which currently appears as a [...]
‘Twas the 4th quarter of 2011
and all through television land
not a phone was ringing
no orders to be had.
The lack of consumer confidence
or the economy to blame?
Media buyers and reps agree
the scatter market’s lost its flame.
Advertisers were burnt [...]
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In Ad Age’s recent “Kids’ nets face the mystery of missing children”, Brian Steinberg poses some questions that giants like Nielsen and Nickelodeon are asking about the drop in viewership of their coveted 2 to 11 year-old audience.
Viacom’s executives called the more than 20 percent drop as an ‘inexplicable [...]
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A recent Politico article does a great job outlining the disputes on retransmission fees, pitting TV station groups against cable and satellite providers. Unfortunately the article also builds industry frustration.
Retransmission Revenue to Double
Before the 1992 Cable Act, stations were not compensated for carriage. Today, retransmission fees account for [...]
