Are your consumer’s life logging? This consumer trend, discussed during Empower’s recent Connect11 event, acknowledges that technology has changed consumer behavior and evolved the private diary. An evolution that started with blogs has morphed as more and more consumers, Gen-Y in particular, are capturing and sharing seemingly every aspect of their life.
[...]
Continue Reading →
ComScore’s latest research** focuses on QR Codes, serving up the headline: ”14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011.”
Is that a lot? Well, It depends on whether your glass is half-empty or half-full perhaps. For context, I’ll note there are approximately 312 million people in the U.S., [...]
Continue Reading →
The introduction of QR codes into television commercials is exciting and presents new opportunities for different media vehicles to work together. It provides a way to reach the consumer during an impact moment and may increase the chance of purchase.
Our Scan Reveals…
Empower’s recommendation is to keep a pulse on [...]
As Empower MediaMarketing predicted, the Upfront waters were choppy, but its National Media Team weathered the storm successfully to purchase media across several national TV channels — at or below the marketplace. This activity contributes to the estimated $19 billion spent in the 2011 Upfront to surpass last year’s $18.4 billion.
Sales Bounce Back
Continue Reading →
June finds more examples of media convergence. Here are just three:
Comcast to Offer Customers Skype Video Calls on Their TVs (NYT): If I told you five years ago that there’s a device capable of bringing you movies, games, apps, web access and video phone calls, you’d assume (correctly) it must [...]
Continue Reading →
By Rebekah Christie, Local Broadcast Buying Strategist
Who goes to the movies anymore? From rising ticket prices to rising gas prices, it’s become a bit of an investment to take the family, or even a date, out to see a movie.
We once were motivated to visit theaters to see much-anticipated Summer [...]
Continue Reading →
