Geeking Out
I had written a couple of weeks ago about how freaking awesome it would be to have the ability to map out a social graph of the content that you share as a brand. At the time, I was thinking about tugging on the ears [...]
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Twitter began to roll out a design overhaul last week for many of its users, and everyone else will get it sometime within the next three weeks. The changes are quite possibly the most significant shift Twitter has undertaken since its launch nearly six years ago.
The changes span the Twitter platform, [...]
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Every year trends sweep the nation that offers us, as consumers, the chance to experience something new.
The trend eventually fades or becomes engrained in our daily life. All of these experiences impact our perceptions and consequent actions.
The Experience Comes to You
A few years ago, food trucks [...]
Punch lines, one liners, tweetable inspirations, all speakers have them.
Here are some of my favorite quotes from this year’s PRSA International Conference.
1.) “If you want to catch a fish, you need to think like a fish. Use the bait fish like, not the bait you like. If you want to engage [...]
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In the prior post, I reviewed the results of a new study by Buddy Media offering a number of best practices for brands wanting to increase user engagement on Facebook.
Since one of the findings discussed last week was to keep posts short and simple, let’s dive right into to this week’s discussion of [...]
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Current estimates suggest that by 2013 half of the U.S. population will have a Facebook account. And according to Citi Investment, Facebook now accounts for 16 percent of time spent online.
But despite its ubiquity among consumers, marketers are still finding the best approach to posting content to their brand pages. This is understandable as Facebook [...]
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