Everyone is a content creator. But it’s a PR professionals primary job to create compelling content that stands out in the clutter and resonates with our target audiences. Consumers are exposed to thousands of messages each day, so what’s the secret to making content stick?
Creating compelling content is a theme [...]
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Last week at Empower’s inaugural Knowledge Bomb information sharing session, I gave a presentation to my fellow co-workers about the overlap and necessary integration between Word of Mouth Marketing and Search Engine Marketing entitled “Your Website Is Not Your Battleship: How Social and Search Can Work Together”. As I shared my top-line [...]
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Stories have immense power over us. The good ones etch themselves in our memories, and we discover that the best can’t just be kept to ourselves. That is, after all, the power of a story. It’s told to one, spreads to others and ultimately becomes a story known [...]
Imagine a room full of willing prospects ready to communicate and interact with your brand on an honest level. That’s part of the power of social media. Companies now have the ability to gain real opportunities to better serve their customers and improve their brand through social media.
The Overt Benefits
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Once again, South By Southwest (SXSW) Interactive has been overwhelmed with panel proposals — more than 3,200 have been submitted. Only 500, or about 15 percent, of these proposals will be presented in March of 2012. Empower MediaMarketing has submitted three for your consideration on topics including gaming, word of mouth marketing and persuasion [...]
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The first wave of feedback from Google+ users has been effusive. It has those without invites anxious for access. It also has marketers asking a very natural question. “When can I set up a page for my business?”
Ford’s Google+ Pole Position
The Ford Motor Company currently has a Google+ profile. They may [...]
