Despite the fact that the economy is tanking, now is the time to take advantage of the soft media market.  Just like the broker on Wall Street who recognizes the opportunity to buy stocks at a discount when prices fall, advertisers need to seize the same chance to strengthen their company’s presence in the minds of consumers.

Research shows that cutting advertising funds during times of economic distress can result in both immediate and long-term negative effects on sales and profit levels.  Empower MediaMarketing believes that advertisers can win by making existing media dollars work smarter and harder.  In most media, supply is high right now while demand is low.  Premium inventory is plentiful and priced to “steal”.

Added value is another opportunity area that our media partners are offering in this economic climate to help increase advertisers’ sales.  Empower has been successful in securing “NBDBs” – Never Been Done Befores for our clients.  NBDBs may include valuable bonuses such as network talent endorsements, multi-platform promotions, free TV spots, and high-impact ad units for no additional charge.

At Empower, we are always strategizing with our media partners to develop innovative business-building programs.  Everyone is rallying behind the same goal:  increase sales.  There couldn’t be a better time to get more bang for your media buck . . . or a better time to talk to Empower about finding your upside.

By: Maria Topken, Senior VP Media Strategy