What is Google+ Local?
Google Places was a free online business listings platform that gave local business the ability to display their contact information on Google Maps.
On May 30, 2012 Google released Google +Local Pages, which effectively merged Google Places pages and existing Google+ pages into one Google+ Local page. Overnight, [...]
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The integration of social media posts into search engine results is a natural progression for enhancing search engine relevance and utility. We’re already seeing attempts at social search from Google and Bing as they pull Twitter and Facebook postings respectively into their results.
Google “Search Plus Your World”
In 2011, Google [...]
The Conspiracy Theory
Have you noticed over the past six months that natural search results are gradually disappearing from the first page of Google? No? Then the following post might seem like a conspiracy theory to you. But have an open mind.
Just humor me and do a Google search for any [...]
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Starting in the next few weeks, Google will begin taking landing pages into consideration for mobile PPC campaigns. Campaigns with mobile-optimized or mobile-friendly pages will be awarded a higher quality score. As a result, advertisers without mobile-optimized pages will likely pay more for their mobile traffic.
Why is Google [...]
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New social search products from Google and Microsoft have the potential to tie our Facebook, Twitter and Google Profile data to search results and static web content. This means marketers’ valuable earned media — likes, tweets, mentions, retweets, posts and now +1’s — are much less likely to become a victim of [...]
June finds more examples of media convergence. Here are just three:
Comcast to Offer Customers Skype Video Calls on Their TVs (NYT): If I told you five years ago that there’s a device capable of bringing you movies, games, apps, web access and video phone calls, you’d assume (correctly) it must [...]
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