4 Tips to a Healthy Media Mix: INFOGRAPHIC


May officially brings us into the growing season. As a communication planner, I see some similarities between gardening and creating a media plan. Media is Power serves up the similarities for you below as tips — in infographic format.

Pull the Weak Performers (Weeds)
June will be here in a few short weeks. As it’s the  halfway point of 2013, it’s a good time to step back from the standard performance reporting and ongoing optimization to assess how your mix is performing from a holistic viewpoint. Is your media plan on track to hit its goals? What could you change to improve the results? These are just a few of the questions to consider.

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Courtney Ackerman
Courtney Ackerman

As the VP of Communications Planning at Empower MediaMarketing, Courtney Ackerman oversees the planning product and cross-channel media plans for all clients in the agency. Courtney’s 15 years of experience in media planning has spanned multiple categories across the United States: restaurant, retail, telecom, banking/finance, grocery, healthcare, education and consumer packaged goods.