According to TV Week, ABC is moving Jimmy Kimmel to 11:35 p.m. beginning January 8, 2013.
Kimmel’s Advertiser Appeal
ABC’s decision to make the move stems from the ratings growth Kimmel has seen over the past season and his has a younger audience, which is very appealing to advertisers.
The news magazine Nightline will shift to 12:35 a.m. and will also land a permanent slot in primetime beginning on March 1 at 9 p.m.
Smart Move for ABC
Empower MediaMarketing’s National Media Team predicts this move is a smart one for ABC. It positions them to easily become a late night leader.
The Future of Advertising: Mobile, Ultra-Connected, Data-Driven & Consumer-Controlled
Google’s “Mobilegeddon” Reinforces Importance of Mobile-Friendly Websites
6 Tips for Social Media Success: INFOGRAPHIC
4 Tips to Help Brands Compete for Consumers’ 8-Second Attention Span
Programmatic Buying Rapidly Expanding to TV, Print, Content Discovery
TV Ad Spending Slows — Should Your Brand Change the Channel?