ABC Shuffles Line Up: MIP on National TV

According to TV Week, ABC is moving “Jimmy Kimmel Live” to 11:35 p.m. beginning January 8, 2013.

Kimmel’s Advertiser Appeal
ABC’s decision to make the move stems from the ratings growth Kimmel has seen over the past season, and his has a younger audience, which is very appealing to advertisers.

The news magazine Nightline will shift to 12:35 a.m. and will also land a permanent slot in prime time beginning March 1 at 9 p.m.

Smart Move for ABC
Empower MediaMarketing’s National Media team predicts this move is a smart one for ABC. It positions them to easily become a late night leader.


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