Facebook Simplifies Ads in Play for Paid Media Relevance

Facebook marketing is complicated. In many ways, it’s too complicated. Marketers have to navigate the waters of EdgeRank to make sure their content makes it to the News Feed, choose from multiple ad formats to find the one that best meets their objectives, follow specific and arguably arbitrary rules like having no more than 20 percent of an image include text to promote it and more. Navigating Facebook ads can be a full-time job, and I’m not the only one who thinks so. Facebook agrees, and it aims to simplify things. Last week Facebook announced a simpler way to market on Facebook with a slew of new changes:

  • Facebook is cutting its roster of 27 different ad products by half.
  • Ads that feature a friend’s interactions with something a brand is promoting (also known as Sponsored Stories) are gone.
  • Facebook Questions are being removed from Brand Pages, as brands can simply ask questions in their post copy.
  • Facebook Offers are going away.
 For more of this article, visit Brave Ad World.

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David Germano
David Germano

David is the VP of Content Marketing for Empower Media Marketing, and runs Empower's Content Marketing division, Magnetic Content Studios. For more than 14 years, David has been helping brands develop sustained content marketing strategies and operate like media to build their own audiences. David is often speaking on the topic, and is a guest contributor to Content Marketing Institute.