Facebook marketing is complicated. In many ways, it’s too complicated. Marketers have to navigate the waters of EdgeRank to make sure their content makes it to the News Feed, choose from multiple ad formats to find the one that best meets their objectives, follow specific and arguably arbitrary rules like having no more than 20 percent of an image include text to promote it and more. Navigating Facebook ads can be a full-time job, and I’m not the only one who thinks so. Facebook agrees, and it aims to simplify things. Last week Facebook announced a simpler way to market on Facebook with a slew of new changes:
- Facebook is cutting its roster of 27 different ad products by half.
- Ads that feature a friend’s interactions with something a brand is promoting (also known as Sponsored Stories) are gone.
- Facebook Questions are being removed from Brand Pages, as brands can simply ask questions in their post copy.
- Facebook Offers are going away.