Facebook Simplifies Ads in Play for Paid Media Relevance

Facebook marketing is complicated. In many ways, it’s too complicated. Marketers have to navigate the waters of EdgeRank to make sure their content makes it to the News Feed, choose from multiple ad formats to find the one that best meets their objectives, follow specific and arguably arbitrary rules like having no more than 20 percent of an image include text to promote it and more. Navigating Facebook ads can be a full-time job, and I’m not the only one who thinks so. Facebook agrees, and it aims to simplify things. Last week Facebook announced a simpler way to market on Facebook with a slew of new changes:

  • Facebook is cutting its roster of 27 different ad products by half.
  • Ads that feature a friend’s interactions with something a brand is promoting (also known as Sponsored Stories) are gone.
  • Facebook Questions are being removed from Brand Pages, as brands can simply ask questions in their post copy.
  • Facebook Offers are going away.
 For more of this article, visit Brave Ad World.
Kevin Dugan

My content creation habits were formed as a kid -- filling notebooks with writing and taking stacks of pictures. These habits have evolved through my 20 years in marketing, as I’ve been immersed in all forms of content, social media and online technology. As Editor-In-Chief of Media is Power, I guide editorial strategy and ensure your needs are met. This is one way I help tell The Empower Group’s story as the director of content.

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