Product Profile: GoLocal Helps Brands Target Intelligently

GoLocal helps brands eliminate wasted impressions and improve media performance in local markets.

This is an Empower MediaMarketing Product Profile. From time to time we highlight Empower products and services we offer clients directly or through partnerships to help us quickly deliver insights on our clients’ brand, their consumer and their business in a world where media can change every day. We also try to be clear and up front about these types of post through titles and proper disclosures.

Many advertisers treat a market as a homogenous whole, but Empower understands from experience this is far from accurate. Does everyone in your neighborhood wear the same deodorant? How about driving  the same kind of car?

If we can’t make those assumptions on a neighborhood level, chances are it would be terribly inaccurate and ineffective to generalize an entire community or city. Empower’s GoLocal technology gives us the  ability to look deeper into local markets to help brands microtarget their media efforts to compete and win in the largest geography possible.

Hyperlocal Marketing
GoLocal is a proprietary combination of tools and processes from Empower that allows us to analyze individual markets on a micro level. Brands with multiple locations stand to benefit in a variety of ways from GoLocal.

  • Help struggling locations
  • Optimize grand openings
  • Impact a handful of stores
  • Respond to competitors outspending in a market
  • Make the most of limited distribution “My distribution is limited in …”
  • Turn customer diversity across locations into an opportunity

Getting Smart About Getting Local

There are a variety of uses for Empower’s GoLocal, including

  • Hyperlocal marketing
  • Sub-market competitive analysis
  • Site selection
  • Sub-market customer analysis

GoLocal is affordable, fast and scalable for most any market or need. Depending on project parameters, results can be provided in just a few days.

For more on how GoLocal can help your brand, contact Kirby Thornton, director of consumer insights at Empower MediaMarketing, (513) 719-6235.

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Julie Pahutski
Julie Pahutski

Julie Pahutski leads Empower’s Decision Sciences practice, which is responsible for media measurement, market research, and digital/web analytics. Her passion is data, whether it is for advanced targeting, media analysis, attribution modeling, or dashboarding. She spearheaded the creation of many proprietary tools at Empower, including Impact Moments® and MAPS (a geographical targeting system).