INFOGRAPHIC: How Election 2012 Spent $10 Billion on Ads in Six Months


Brands and consumers alike are sighing relief in the aftermath of the 2012 election. Without the constant of paid political ads, the nation’s TVs, phones, Facebook news streams and other media channels are returning to normal.

Political ad spend analysts at Empower MediaMarketing tracked the 2012 election and how it spent $10 billion on media in six months.

The 2012 election ad spend infographic below breaks out how the money was allocated, how the 2012 season impacted brands and media agencies alike, as well as tips inspired by the election that can improve your media plans.

Related: Media Daily News | Political Ad Tracker
Empower MediaMarketing |  Tracking the 2012 Election Ad Spend

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Kevin Dugan
Kevin Dugan

My content creation habits were formed as a kid -- filling notebooks with writing and taking stacks of pictures. These habits have evolved through my 20 years in marketing, as I’ve been immersed in all forms of content, social media and online technology. As Editor-In-Chief of Media is Power, I guide editorial strategy and ensure your needs are met. This is one way I help tell Empower’s story as the director of content.