OMMA Panel Discussion Inspires Premium Display Debate

At OMMA’s Premium Display event earlier this week, executives from Meredith, Turner, Mindshare and Empower MediaMarketing sat down to discuss the challenges of making an effective integrated program that is novel and impactful, but still scalable and measurable.

The video below captures what became an informative debate between the media agency executives and the publishers.

Video streaming by Ustream

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Kevin Dugan
Kevin Dugan

My content creation habits were formed as a kid -- filling notebooks with writing and taking stacks of pictures. These habits have evolved through my 20 years in marketing, as I’ve been immersed in all forms of content, social media and online technology. As Editor-In-Chief of Media is Power, I guide editorial strategy and ensure your needs are met. This is one way I help tell Empower’s story as the director of content.