KII Research Strategist
MARCH 3, 2008
This position is accountable for development and analysis of clients’ marketing research. Together with KII Director, this position is responsible for ensuring client satisfaction by designing and executing research to prove business results for the client. This person also handles proprietary research for Empower.
Marketing Research Duties include:
• Consulting with client and assisting the Director in setting research objectives and developing consumer insight opportunities.
• Assisting with quantitative research design
• Writing questionnaires and performing quality control
• Analyzing market research findings and making strategic recommendations
Media Research Duties include:
• Working with Empower tools to determine ways to mine syndicated data for improved media planning
• Providing clients with media and industry research trends as they relate to the client’s business and target markets.
Preferred Qualifications for KII Strategist
Education / Experience
• Bachelor’s degree or equivalent professional work experience.
• 2+ years professional work experience in Media or Marketing research, with emphasis
on statistics and analysis.
• Must have experience in questionnaire development and marketing research analysis.
• Must have knowledge of key market research principles and statistical analysis.
• Experience with online advertising campaign evaluation desired but not mandatory.
• In-depth knowledge of office software such as e-mail, MS Word, Excel, and PowerPoint.
• Demonstrated ability to navigate the Internet for research purposes.
• Demonstrated ability and interest in establishing client and coworker relationships.
• Highly enthusiastic, passionate, curious, confident and tenacious in learning client business.
• Superior listening and creative problem resolution skills.
• Ability to handle multiple priorities well.
• Well developed communication and presentation skills.
• Self-directed, with demonstrated initiative.
Title: Research Strategist
FSLA: Exempt
Department: KII
Salary range: Competitive
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