Open Positions:
Digital Analytics and Search Manager
Digital Analytics and Search Strategist
Digital Media Strategist
Digital Strategist
Digital Strategy Manager

As Search Manager, responsibilities will include developing the strategy for SEM and SEO recommendations to clients. The Search Manager will lead the direction for implementation of Paid Search campaigns and provide topline strategic analysis of campaigns.

The Digital Marketing Analytics & Search Manager is an integral part of the Digital Team and works with Digital Planning and Buying, Growth and KII (research) teams to assist in media planning and campaign development. The Digital Analytics & Search Manager will be able to work with Empower research (KII) to develop proprietary tools.

Principle Duties and Responsibilities:
• Attend Client Team planning meetings as needed.
• Provide leadership to team to recommend, build, report and manage multiple search marketing campaigns.
• Provide leadership of ongoing digital marketing campaigns, competitive audits and online audience insights.
• Compile research for Client Teams as needed, which may include competitive data, promotional opportunities & emerging opportunities.
• Can write client scopes of work dealing with SEO and SEM.
• Understands how to partner with Client Teams to develop Digital marketing strategy.
• Will present with Client Teams to clients on Digital Analytics, Search marketing and strategy.
• Present and analyze Digital Media campaign analytics and research.
• Participate in industry conferences and share updates with the Agency.
• Stay abreast of industry-wide trends and make recommendations to VP and Digital Director on how to remain competitive.

Growth
• Assist the Director of Digital Marketing with new leads and handles growth projects that may come as a result of a pitch requirement.

KII (research)
• Assist in efforts to foster collaboration on research projects across departments by aiding in the development of working processes, methodology, sharing of best practices, vendor identification and selection.
• Collaborate with KII (research) to build, execute and analyze digital research projects.
• Work with KII VP to develop proprietary research tools.
• This position description is not intended to be all-inclusive and the employee will also perform other reasonably related business duties as assigned by management as required.

Qualifications:

Education / Experience
• Knowledge and skills at a level normally acquired through the completion of a Bachelor’s degree or equivalent knowledge or experience.
• 3+ years experience developing search marketing strategy, online research and analytics.
Solid understanding of traditional marketing principles and how they apply to the digital medium.

Skills, Specialized Knowledge, and Abilities
• In-depth knowledge of office software such as e-mail, MS Word, Excel, and PowerPoint.
• Ability to collaborate and build strong relationships with clients and coworkers.
• In-depth knowledge of Digital measurement and analytics.
• Experience with online research design and analysis
• Negotiates with others in order to reach an agreement/solution that meets client needs.
• Shows initiative to research new ideas.
• Highly enthusiastic, passionate, curious, confident and tenacious in learning about the medium.
• Strong analytical, detail and negotiation skills.
• Demonstrates effective business writing.
• Superior listening skills & creative problem resolution skills.
• Ability to handle multiple priorities simultaneously.
• Self-directed and showcases initiative.
• Understands how to schedule and prioritize work in order to meet deadlines.
• Ability to set objectives & goals for self & team, and develops tactics to achieve them.
• Accepts ultimate accountability for own work.

As Search Strategist responsibilities will include the development and implementation of SEM strategies and SEO recommendations for clients. The Search Strategist will set up, implement, and manage Paid Search campaigns and provide detailed performance analysis of the campaigns

The Digital Marketing Analytics & Search Strategist is an integral part of the Digital Team and works with Digital Planning and Buying, Growth and KII (research) teams to assist in media planning and campaign development. The Digital Analytics & Search Strategist should have an understanding of campaign performance metrics, audience and brand measurement, market trends and ROI Modeling. The Digital Analytics & Search Strategist will provide reporting and analysis of ongoing marketing campaigns, competitive audits and audience insights.

Principle Duties and Responsibilities:
• Attend Client Team planning meetings as needed.
• Can successfully work with search engines to recommend, build, report and manage multiple search marketing campaigns.
• Provide reporting and analysis of ongoing digital marketing campaigns, competitive audits and online audience insights.
• Collaborate with KII (research) to build, execute and analyze digital research projects
• Compile research for Client Teams as needed, which may include competitive data, promotional opportunities & emerging opportunities.
• Can write client scopes of work dealing with SEO and SEM.
• Understands how to partner with Client Teams to develop Digital marketing strategy.
• Will present with Client Teams to clients on Digital Analytics, Search marketing and strategy.
• Present and analyze Digital Media campaign analytics and research.
• Participate in industry conferences and share updates with the Agency.
• Stay abreast of industry-wide trends and make recommendations to Search Manager and Digital Director on how to remain competitive.

Growth
• Assist the Director of Digital Marketing with new leads and handles growth projects that may come as a result of a pitch requirement.

KII (research)
• Assist the Analytics/Search Manager in efforts to foster collaboration on research projects across departments by aiding in the development of working processes, methodology, sharing of best practices, vendor identification and selection.

This position description is not intended to be all-inclusive and the employee will also perform other reasonably related business duties as assigned by management as required.

Qualifications:

Education / Experience
• Knowledge and skills at a level normally acquired through the completion of a Bachelor’s degree or equivalent knowledge or experience.
• 2-5 years experience developing search marketing strategy, online research and analytics.
Solid understanding of traditional marketing principles and how they apply to the digital medium.

Skills, Specialized Knowledge, and Abilities
• In-depth knowledge of office software such as e-mail, MS Word, Excel, and PowerPoint.
• Ability to collaborate and build strong relationships with clients and coworkers.
• In-depth knowledge of Digital measurement and analytics.
• Experience with online research design and analysis
• Negotiates with others in order to reach an agreement/solution that meets client needs.
• Shows initiative to research new ideas.
• Highly enthusiastic, passionate, curious, confident and tenacious in learning about the medium.
• Strong analytical, detail and negotiation skills.
• Demonstrates effective business writing.
• Superior listening skills & creative problem resolution skills.
• Ability to handle multiple priorities simultaneously.
• Self-directed and showcases initiative.
• Understands how to schedule and prioritize work in order to meet deadlines.
• Ability to set objectives & goals for self & team, and develops tactics to achieve them.
• Accepts ultimate accountability for own work.

Digital Media Strategist
MAY 23, 2008
This role focuses on the management, retention and growth of specific Empower Digital client plans and, if applicable, career growth of Digital Media Strategists under their indirect supervision. This position will be able to educate market (sell), integrate and implement Digital marketing plans or Empower clients and potential clients. The goal of this position is to develop and negotiate media marketing plans that meet the client’s marketing objectives, are cost efficient and deliver results through a solid understanding of Digital media, negotiating techniques, and market knowledge.

Principle Duties and Responsibilities:
• Digital Media Strategy: Media Planning & Buying
• Attends Client Team planning meetings.
• Collaborates with Client Teams to understand and develop the online strategic target: Be proficient with research tools such as ComScore, eMarketer, MediaProfessional, and eTelmar
• Builds publisher relationships
• Can develop and negotiate media plans in any Digital medium including online advertising, email marketing, partnerships and co-marketing programs and integrated promotions.
• Stays abreast of industry-wide media trends: Is an expert of a designated topic of focus and shares current research with the team
• Compiles research for Client Teams as needed, which may include competitive data, promotional opportunities & emerging opportunities.
• Understands how to partner with Client Teams, Clients, and Digital Strategy Team to develop Digital marketing strategies and media plans to support and promote them to the desired target
• Will present with Client Teams to clients the Digital media strategies and plans
• Manages components of media executions which include, but are not limited to, the following: Kick-off calls, media timelines and budgets, contracts, flowcharts, recommendations, presentations, and post-campaign analysis’
• Works with Digital Analytics and KII to present and analyze Digital Media campaign analytics and research.
• Participates in industry conferences and shares learnings with the Agency.
• Represents Empower at community, client or industry events, such as trade shows or Ad Club meetings.
• Perform select Digital Media Associate Roles and Responsibilities

Growth
• Assists the Growth Team with new leads and handles growth projects that may come as a result of a pitch requirement.
• This position description is not intended to be all-inclusive and the employee will also perform other reasonably related business duties as assigned by management as required.

Qualifications:

Education / Experience
• Knowledge and skills at a level normally acquired through the completion of a Bachelor’s degree or equivalent knowledge or experience.
• 3+ years experience developing Digital marketing strategy, managing Digital programs and online advertising campaigns.
• Solid understanding of traditional marketing principles and how they apply to the digital medium.
• Minimum of 3 years experience in Marketing / Agency environment required.

Skills, Specialized Knowledge, and Abilities
• In-depth knowledge of office software such as e-mail, MS Word, Excel, and PowerPoint.
• Ability to collaborate and build strong relationships with clients and coworkers.
• In-depth knowledge of Digital measurement and analytics.
• Knowledge of 3rd party ad serving and rich media technologies.
• Negotiates with others in order to reach an agreement/solution that meets client needs.
• Delegate’s decision making when appropriate to allow others to develop problem solving & decision making competencies.
• Shows initiative to research new ideas.
• Highly enthusiastic, passionate, curious, confident and tenacious in learning about the medium.
• Strong analytical, detail and negotiation skills.
• Demonstrates effective business writing.
• Superior listening skills & creative problem resolution skills.
• Ability to handle multiple priorities simultaneously.
• Self-directed, with considerable initiative.
• Understands how to schedule and prioritize work in order to meet deadlines.
• Ability to set objectives & goals for self & team, and develops tactics to achieve them.
• Accepts ultimate accountability for own work.

Digital Strategist
MARCH 7, 2008
Responsible for the strategic leadership of Clients Digital Marketing Strategies and manages Digital program initiatives. Collaborates with the Director of Digital Marketing, Digital Media Strategists and Digital Analytics and Search Marketing Strategists to develop integrated Digital marketing strategy. The Digital Strategist is the main contact and resource as it relates to clients’ Digital Marketing programs and serves as the main point of contact with the client when there are on-going Digital marketing programs.

The Digital Strategist ensures leading edge strategic thinking is applied to clients’ media/marketing plans, that the appropriate resources are available to meet digital media/marketing needs, and the accounts are profitable.

The Digital Strategist will manage Digital marketing projects and has an understanding on how to execute web promotions, email programs, website development and manage Digital design processes.

Job Responsibilities
• Partners with Client Strategy teams to develop innovative communication strategies in order to meet clients’ marketing goals.
• Can bring creative and strategic thinking to every plan/project.
• Can effectively work with Digital Designers to manage timelines and Digital creative projects including website development, web promotions and Digital creative.
• Applies key media and marketing tools (e.g., TIEs and Impact Moments Planning), ideas and develops analyses for clients as it relates to Digital Marketing.
• Responsible for professional and personal development via training and attending industry conferences as a representative of Empower.
• Attends start work meetings as the Digital Strategist responsible for managing clients Digital Marketing efforts.
• Can write scopes of work execute and run Digital marketing programs that include online promotions, email management, Digital creative and website development.
• Responsible for the Client Discovery Process (gathering all marketing information and historical learnings), as it relates to Digital Marketing.
• Understands the client’s consumer/customer through Empower’s Target Insight Engineering’s and Impact Moments Planning processes, as it relates to Digital Marketing.
• Understands the client’s marketing objectives and develops (and measures) Return on Investment (ROI), • Return on Objective (ROO) and/or other measurement metrics.
• Responsible for ensuring clients’ digital media and marketing needs are addressed and analyzed in order to develop an effective Digital Marketing Strategy.
• Maintains awareness of new media, relevant industry and market trends; develops analyses and reports regarding those trends; and communicates to clients appropriate action steps regarding those trends.
• Understands and can explain Digital Marketing and Media principals and methodologies
• Maintains a thorough knowledge of clients’ business and recommends ways to improve their marketing plans by collaborating with each team member.

This position description is not intended to be all-inclusive and the employee will also perform other reasonably related business duties as assigned by management as required.

Education / Experience
• Knowledge and skills at a level normally acquired through the completion of a Bachelor’s degree or equivalent knowledge or experience.
• 3+ years experience in Digital Media, Marketing, and/or Interactive Agency environment.

Skills, Specialized Knowledge, and Abilities
• In-depth knowledge of e-mail, MS Word, Excel, and PowerPoint and Internet research
• Knowledge of media related software, such as qualitative databases, competitive system and analytic and reporting tools.
• Ability and interest in establishing client and coworker relationships and serving as main digital client contact.
• Highly enthusiastic, passionate, curious, confident and tenacious in learning client business.
• Superior listening and creative problem resolution skills.
• Ability to handle multiple priorities simultaneously.
• Well developed communication, presentation and relationship-building skills
• Self-directed, with considerable initiative.

Digital Strategy Manager
MAY 23, 2008
Responsible for the overall strategic leadership of the Digital Strategy Team and leads the Clients Digital Marketing Strategies and manages program executions that go beyond Digital planning and buying. Works with the Digital Marketing Director, Digital Media Manger and Digital Analytics and Search Manager to develop integrated marketing strategy. The Digital Strategy Manager is the main leader and resource as it relates to clients’ Digital Marketing programs. He/She is the strategic leader with the client when there are on-going Digital marketing programs.

The Digital Strategy Manager ensures leading edge strategic thinking is applied to clients’ media/marketing plans, that the appropriate resources are available to meet digital media/marketing needs, and the accounts are profitable.

The Digital Strategy Manager will manage Digital marketing projects and has a deep understanding on how to execute web promotions, email programs, website development and Digital creative.

Leadership
• Manages and leads teams to bring creative and strategic thinking to every plan/project.
• Can effectively work with Digital designers to manage timelines and Digital creative projects including website development, web promotions and Digital creative.
• Establishes communication and is responsible for the digital integration charge between all departments/divisions within the company.
• Determines appropriate time and method to expand current client relationship.
• Prospects and develops opportunities to grow Empower revenue with current and potential clients.
• Applies key media and marketing tools (e.g., TIEs and Impact Moments Planning), ideas and develops analyses for clients as it relates to Digital Marketing.
• Develops Empower point-of-view on new media/marketing tools, ideas and concepts for client.
• Accountable for the development and execution of Client Satisfaction (Partnership Review) action plans as it relates to Digital Marketing initiatives.
• Responsible for professional and personal development via training and attending industry conferences as a representative of Empower.
• Attends Start Work meetings as the Digital Strategist responsible for leading a clients Digital Marketing efforts
• Responsible for writing articles/POVs for the company newsletter and/or Touchpoints, as it relates to Digital Marketing.
• Responsible for writing and/or working with team to write Client Briefs (and update quarterly) as it relates to Digital Marketing.
• Works with VP/SVP and Client Strategy Director to lead the Account Review process (for applicable clients).
• Ensure team participation in the Vision Award program.

Management
• Role models the professional behavior expected of Empower Leader (passionate about Empower, recognized leadership abilities, unquestionable integrity, strong analytical and problem solving abilities, etc.) and shares mastery of the Digital Marketing and Client management expertise.
• Develops Digital Strategy team member’s mastery of Digital Marketing principals and competencies in order for them to apply key media and marketing tools, ideas and develop analyses for clients in the future.
• Partners with Client Strategy teams to develop innovative communication strategies in order to meet clients’ marketing goals. Provides tailored training in this area when required.
• Provides daily supervision for Digital Strategy team and ensures that staff meets requirements for job performance in terms of behaviors and skills.
• Prioritizes and manages Digital Strategy resources and workflow to meet deadlines and ensures proper staffing levels are maintained at all times.
• Manages annual performance review process.
• Coaches team members on effective leadership skills and cross-functional team coordination.
• Works with Digital Marketing Director to determine proper staffing levels, compensation and expenses for each client.

Digital Strategy
• Develops relationship with client’s senior level counterpart and jointly handles unfamiliar problems, situation, or issues.
• Can execute and run Digital marketing programs that include online promotions, email management, Digital creative and website development.
• Responsible for the Client Discovery Process (gathering all marketing information and historical learnings), as it relates to Digital Marketing.
• Understands the client’s consumer/customer through Empower’s Target Insight Engineering’s and Impact Moments Planning processes, as it relates to Digital Marketing.
• Understands the client’s marketing objectives and develops (and measures) Return on Investment (ROI), • Return on Objective (ROO) and/or other measurement metrics.
• Responsible for ensuring clients’ digital media and marketing needs are addressed and analyzed in order to develop an effective Digital Marketing Strategy.
• Maintains awareness of new media, relevant industry and market trends; develops analyses and reports • regarding those trends; and communicates to clients appropriate action steps regarding those trends.
• Understands and can explain Digital Marketing and Media principals and methodologies
• Maintains a thorough knowledge of clients’ business and recommends ways to improve their marketing plans by collaborating with each team member.
• Assists in developing and presenting annual client P&L, compensation agreements, and oversees account profitability, as it relates to Digital Marketing.

Integration with Media Strategy Disciplines
• Partners with Client Strategy to develop and share detailed Client Briefs with Media Strategy teams (target audience, objectives and strategies, ROI goals, etc.).
• Collaborates on channel planning provide guidance on the overall framework (e.g., budget ranges, etc.) needed for the Digital Team to make strategic recommendations.
• Responsible for pulling digital strategy recommendations together into one integrated plan recommendation.
• Collaborates with other client strategy team members to develop digital client recommendations.
• Works with SVP/VPs, Digital Marketing Director, Client Strategy Directors and Media Strategists to develop compensation arrangements (including contribution margin goals)
• Works with Digital Strategists, Analysts and KII to measure and evaluate Return on Investment (ROI), Return on Objective (ROO) and/or other measurement metrics.

Growth Strategy
• Assists the Growth Division by generating leads, assisting and/or attending pitches, working with Specialists to develop strategic media recommendations, and/or providing resources.
• Develops opportunities to grow Empower revenue with current clients.
• Assists Digital Marketing Director and Growth Team to identify new business opportunities.
• Works with Digital Marketing Director and Growth Team to determine hours/compensation needed for new client assignments.

This position description is not intended to be all-inclusive and the employee will also perform other reasonably related business duties as assigned by management as required.

Education / Experience
• Knowledge and skills at a level normally acquired through the completion of a Bachelor’s degree or equivalent knowledge or experience.
• 5+ years experience in Digital Media, Marketing, and/or Interactive Agency environment.

Skills, Specialized Knowledge, and Abilities
• In-depth knowledge of e-mail, MS Word, Excel, and PowerPoint and Internet research
• Knowledge of media related software, such as qualitative databases, competitive system and analytic and reporting tools.
• Ability and interest in establishing client and coworker relationships and serving as main digital client contact.
• Highly enthusiastic, passionate, curious, confident and tenacious in learning client business.
• Superior listening and creative problem resolution skills.
• Ability to handle multiple priorities simultaneously.
• Well developed communication, presentation and relationship-building skills
• Self-directed, with considerable initiative.

OPEN POSITIONS
Client Strategy
Digital
Knowledge, Information &
– Invention (KII)
Information Technology