Empower Careers

Senior Digital Analyst

chris — Tue, 19 Apr 2011 18:04:05 +0000

Our Senior Digital Analyst will measure and analyze the effectiveness of digital marketing & advertising campaigns against business goals, campaign metrics and ROI. This will include research, design, analysis of data and its translation to actionable recommendations.

We are looking for someone who is able to analyze data and make recommendations for how to improve the marketing plan. A key element of success in this position includes the ability to determine not only what can be reported but also the most important data to report. There will be daily collaboration with our Client Strategy, Search, Digital Display, Media Planning and Buying, Growth and Consumer Insights teams. Client-facing and the ability to easily explain complex data and conclusions is paramount. Position requires curiosity and self-motivation for staying current in this rapidly evolving industry.

Skills Knowledge and Abilities:

Experience with reporting and analyzing ongoing marketing campaigns, website effectiveness, email campaigns, and other online marketing efforts.
Possess a solid understanding of traditional marketing principles.

Specific experience/knowledge (one or more of the following):

Google Analytics/Yahoo Analytics
Webtrends
CoreMetrics
Omniture Site Catalyst/Exact Target
Digital tracking/tagging development abilities
General analytical experience tying marketing efforts to business results

Qualifications/Education/Experience:

Bachelor’s degree or Master’s degree in related field (marketing, statistics, business administration) is desirable.

Minimum 2 years experience in digital marketing analysis/reporting.

Optional, but preferred Experience/Knowledge:

Omniture Test & Target or Omniture Insight
Sharepoint
Cognos
Statistical packages such as SPSS or SAS

SEND RESUME TO:
Empower MediaMarketing
1111 St. Gregory St., Cincinnati, OH 45202
Fax: 513.719.6516 www.empowermm.com / jobs@empowermm.com

Digital Media Strategist

chris — Tue, 19 Apr 2011 18:01:16 +0000

The Digital Media Strategist is fascinated by digital media and loves to work collaboratively with others to positively negotiate a great deal for our clients. Our Media Strategist will be a Subject Matter Expert (SME) on industry trends and marketplace dynamics in order to propose digital solutions that motivate consumer’s to buy.

Skills Knowledge and Abilities:

Strong understanding of integrated advertising across multiple media forms
Expertise with industry categories such as CPG, Retail, Food and Travel is a plus
Demonstrated strategic media planning: understanding of branding and consumer decision making process
Ability to negotiate and set goals for measuring impact of tactical activities
Prepare marketing strategies to meet changing market conditions
Conduct analysis to identify trends, markets, product offerings and tactics that will increase effectiveness and client revenue
Proven success in planning & researching campaigns, presenting options and persuading the client
Foster and maintain relationships with digital media suppliers to stay current on industry trends
Superior listening and creative problem resolution skills
Well-developed communication, relationship-building and strategic networking skills

Digital media tools include:

Net Ratings
ComScore
Nielsen

Qualifications/Education/Experience:

Bachelor’s degree

1-3 years in-depth knowledge of media forms as well as agency/client experience in planning and buying

SEND RESUME TO:
Empower MediaMarketing
1111 St. Gregory St., Cincinnati, OH 45202
Fax: 513.719.6516 www.empowermm.com / jobs@empowermm.com

Digital Search Strategist

chris — Tue, 19 Apr 2011 17:58:57 +0000

The Digital Search Strategist will have a deep understanding of how to measure and analyze the effectiveness of digital marketing campaigns against business goals, campaign metrics, ROI and its translation to actionable recommendations. Our Search Strategist will develop the strategy for SEM, SEO & Web Analytic recommendations. Duties will also include leading the direction for implementation of Paid Search campaigns, and providing top-line strategic analysis of client campaigns. In addition, the strategist will be responsible for reviewing, developing and implementing web analytics solutions.

Skills Knowledge and Abilities:

Recommending, building, reporting and managing multiple search marketing campaigns with the goal of flawless execution
Using demonstrated experience analyzing and implementing web analytic tools such as Omniture, Web Trends and Google Analytics to take the Interactive Media & Marketing plan to the next level
Providing leadership with ongoing digital marketing campaigns, competitive audits and online audience insights
Compiling research and providing insight for other internal teams, which may include evaluating competitive data, promotional opportunities & emerging opportunities
Writing client scopes of work dealing with SEO and SEM
Collaborate to produce, present and persuade digital marketing strategy. Demonstrated ability to appropriately convince clients to greater digital innovation is a plus
Present and analyze Digital Media campaign analytics and research
Participate in industry conferences and share updates with the Agency
Stay abreast of industry-wide trends and make recommendations on how to remain competitive
Assist with new leads and growth projects that may come as a result of a pitch requirement
Assist in efforts to foster collaboration on research projects across departments by aiding in the development of working processes, methodology, sharing of best practices, vendor identification and selection

Qualifications/Education/Experience:
Bachelor’s degree, any major with analytical focus and course content

1-3 years SEO and SEM experience preferably in a client centric agency

SEND RESUME TO:
Empower MediaMarketing
1111 St. Gregory St., Cincinnati, OH 45202
Fax: 513.719.6516 www.empowermm.com / jobs@empowermm.com