Shaw Floors was looking to increase brand awareness by driving traffic to their website and acquiring opt-ins to their email database.

Empower MediaMarketing developed the strategy to create a promotional microsite with an instant win sweepstakes. Consumers were driven to register to play every day for chance to win a rug an hour. The promotion lasted 60 days and was supported through a digital media plan utilizing a mix of contextually relevant placements, large reach sites, ad networks, email newsletter sponsorships and sponsorships on HGTV. Search marketing was also integrated to leverage the display campaign. Empower measured the online campaign’s performance via an ad effectiveness study and campaign analytics.