5 Ways Technology’s Impacting Public Relations


Technology. What first comes to mind when you hear the word? Are you thinking of frozen computers and slamming CTRL-ALT-DELETE on your keyboard? Are you thinking about repeatedly calling IT to tell them you can’t print … again?

The word technology makes many a person shudder, but I’m here today to tell you: fear not! Technology is on our side. A little over a week ago, I attended the 2012 Public Relations Society of America (PRSA) St. Louis Chapter’s annual Tech Day. Now in its third year, Tech Day began as a way to increase the public relations industry’s understanding of how technology affects our practice and how we can harness that technology to better our clients’ business.

For more on the five ways technology is impacting public relations, visit Powerhouse Factories’ blog.

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Kevin Dugan
Kevin Dugan

My content creation habits were formed as a kid -- filling notebooks with writing and taking stacks of pictures. These habits have evolved through my 20 years in marketing, as I’ve been immersed in all forms of content, social media and online technology. As Editor-In-Chief of Media is Power, I guide editorial strategy and ensure your needs are met. This is one way I help tell Empower’s story as the director of content.