Fan Engagement the Real Game for Super Bowl XLVII


Just watching the big game (and all those clever commercials) this Sunday? That’s soooo Super Bowl XXXV. Now media and marketers pull out all the stops to get consumers engaged with their content before and during the game. Here are a few examples of this year’s efforts.

Follow the Action: Both CBS (this year’s Super Bowl broadcaster) and the NFL will be streaming the game on their mobile apps.

Shazam the Big Game: For the second year in a row, Shazam is offering users exclusive game-related content. Certain ads will also be Shazam enabled, allowing users to access special offers, contests more.

Decide Who Gets the Coke: Visit CokeChase.com to vote for which group (cowboys, showgirls or badlanders) wins a race through the desert and gets the Coke. The victor will be revealed during the game.

Pizza Hut Plays Off Its Name: In addition to being part of the chain’s name, “hut” is uttered approximately 90 times per football game. Pizza Hut awarded prizes and appearances in its Super Bowl ad to users who uploaded the most creative “hut” videos to its Facebook page. 

Steer the Script for Lincoln’s Ad: Ford’s Lincoln Motor Co. and Jimmy Fallon asked viewers to tweet script ideas for the brand’s latest spot. The finished product will air Sunday night.

Name the Budweiser Clydesdale Foal: Budweiser has asked fans to suggest names for its newest Clydesdale foal via its Facebook and Twitter pages. The contest is also promoted during one of the brand’s in-game commercials.

Pin to Win a Pepsi NEXT Party: Entrants create Pinterest boards showing their ultimate Super Bowl party. A randomly-selected winner receives cash, coupons for Pepsi NEXT and other prizes to make the dream party a reality.

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Melissa Booth
Melissa Booth

I believe good content either informs or entertains. Great content does both. As Managing Editor for Media is Power and Empower MediaMarketing, I strive to make sure everything here hits that sweet spot as closely as possible. I've spent a decade-plus in the marketing industry and like to think I've developed a taste for content of all types -- good, great and otherwise.