The listicle clearinghouse, pop-culture commerce engine and general meme-propagating juggernaut, BuzzFeed, has been gaining traction across a range of media outlets recently.
From the National Republican Congressional Committee copying BuzzFeed’s content strategy via The Atlantic to Jonah Peretti’s algorithm that purportedly guarantees virality via New York Magazine, BuzzFeed is top of mind for anyone trying to craft compelling, shareable content. Regardless of the veracity of Peretti’s algorithm and the often impossible task of “making things go viral,” the underpinnings of prioritizing content that “reproduces” is an important concept for businesses looking to tap into a growing cultural movement.
A key component in BuzzFeed’s success is its understanding of context around site traffic (through analytics) and social segmentation of its audience.
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