Social TV Battles for Your Living Room

Facebook and Twitter have always had a back-and-forth struggle for user attention and interaction, but that struggle has become even more contentious in an unlikely way. Each platform is positioning itself as the dominant social TV network.

Fifteen to seventeen percent of television viewers are using social networks in real time to discuss shows they are watching at any given moment, and an even greater number of people are using Facebook (83.7%) and Twitter (66.9%) in some way while watching television.

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David Germano
David Germano

David is the VP of Content Marketing for Empower Media Marketing, and runs Empower's Content Marketing division, Magnetic Content Studios. For more than 14 years, David has been helping brands develop sustained content marketing strategies and operate like media to build their own audiences. David is often speaking on the topic, and is a guest contributor to Content Marketing Institute.