Twitter began to roll out a design overhaul last week for many of its users, and everyone else will get it sometime within the next three weeks. The changes are quite possibly the most significant shift Twitter has undertaken since its launch nearly six years ago.
The changes span the Twitter platform, including:
- its website and mobile app
- TweetDeck and
- advertising, at least indirectly.
The changes Twitter has made can be seen by users in five different tabs.
5) Tweet: The tweet button is certainly nothing new, but it now sports a quill look instead of the pen look from before. Users can upload photos, link to videos or websites and add location to their tweets.
The User Experience: The new Twitter experience for users is all about the individual. Everything is personal based on one’s individual likes and interests. The addition of the Discover tab makes Twitter’s utility far more apparent to new users of Twitter because it shows users why they might care to use Twitter.
Brands See More Potential
Twitter has taken the leads of Facebook and Google+ by launching brand-specific pages for marketers. Previously, brands and users used the same Twitter profile layout.
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