At this time last week, I was No. 200 in a line of more than 400 marketers unsuccessfully trying to break down the doors to attend OMMA’s SXSW Mobile Day. Consider that a lesson learned. When Urban Airship’s Mobile Saturday rolled around, I was first in line for what turned out to be an amazing discussion of the mobile landscape and what it takes for brands to really, truly create long-term engagement through the mobile phone.
So why are brands focusing on engaging customers on the mobile phone? There are 1 billion smartphones on the planet today, generating a staggering growth of mobile Web and mobile commerce usage. And as more and more smartphones are activated, more and more engagement opportunities become available. Consider that 65 percent of shopping starts on the mobile phone, and 20 percent of mobile engagement is done within the retail store. Within a few years, smartphones are going to have a bigger impact on the world than desktop Internet ever did.
For the full text of this article, visit iMediaConnection.com for “What SXSW Did and Didn’t Cover about the Future of Mobile.”