Driving Guests To Your Restaurant – Dos & Don’ts

Getting guests to come through the door is one of the biggest, and most critical, opportunities for restaurant owners, no matter how large or small their operation. There are many ways to make this happen.

Not only is placement of your restaurant’s message key, the content of the message itself is equally important. People are exposed to more than 500 ads per day. Consumers must be receptive to your message before they take action.

Engaging a guest should not be confused with building a relationship. People reserve relationship status for family and friends. Nor should you think more interactions equate to loyal guests. People reward those brands that fill a need in their lives.

So how can restaurants come to the rescue? This menu of dos and don’ts walks through some best practices.


Restaurants that value patrons’ time and fulfill guests’ needs will reap the rewards of customer loyalty. What other dos and don’ts would you add to this list?

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David Germano
David Germano

David is the VP of Content Marketing for Empower Media Marketing, and runs Empower's Content Marketing division, Magnetic Content Studios. For more than 14 years, David has been helping brands develop sustained content marketing strategies and operate like media to build their own audiences. David is often speaking on the topic, and is a guest contributor to Content Marketing Institute.