Black Friday 2013 Predictions: INFOGRAPHIC


The holiday shopping season of 2013 is perhaps most notable for being six days shorter than most years. As a result, retailers began shopper marketing efforts as early as the evening of Halloween. And Black Friday is being stretched from a day into a long weekend.

As you’ll see in our Black Friday infographic (click for full size), it’s also perhaps one reason why only a modest increase is predicted in Black Friday sales.

black_friday_2013_predictions_INFOGRAPHIC

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Melissa Booth
Melissa Booth

I believe good content either informs or entertains. Great content does both. As Managing Editor for Media is Power and Empower MediaMarketing, I strive to make sure everything here hits that sweet spot as closely as possible. I've spent a decade-plus in the marketing industry and like to think I've developed a taste for content of all types -- good, great and otherwise.