Shareable Media Get Serious About Attracting Millennials


When “The Daily Show” first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he’s a satirist for a news show that just happens to run on Comedy Central.

While Comedy Central’s “The Daily Show” is an example of niche cable brands expanding programming to attract a bigger audience, it’s part of a more subtle, significant trend.

It’s an early example of nontraditional outlets layering in news for millennial viewers. This trend has since moved from cable to online media properties as well.

For more of this article, visit Strategic Public Relations.

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David Germano
David Germano

David is the VP of Content Marketing for Empower Media Marketing, and runs Empower's Content Marketing division, Magnetic Content Studios. For more than 14 years, David has been helping brands develop sustained content marketing strategies and operate like media to build their own audiences. David is often speaking on the topic, and is a guest contributor to Content Marketing Institute.