Digital Media Specialist

Digital Media Specialist/Senior Specialist

The Digital Media Specialist is fascinated by the digital ecosystem. They approach their work with enthusiasm and a desire to help their clients, their team, and to grow professionally. The Digital Media Specialist knows the terminology, tools, and partnerships to leverage in order to create successful digital media plans across a variety of clients. Digital Media Specialists have experience to lean on, which gives them confidence in client communications and as challenging situations arise. They have a background that includes planning, buying, and campaign stewardship across publishers, ad networks, and social media, as well as a working knowledge of the programmatic buying space.

Digital Media Specialists are generally responsible for:

  • Building an understanding of a brand’s customers and competitors online
  • Developing consideration sets for advertising opportunities
  • Writing RFPs and overseeing the RFP process
  • Using the Empower Scorecard to evaluate submitted proposals
  • Partnering with Empower’s ClearTrade® programmatic team
  • Putting together plan recommendations, presenting to account teams and clients
  • Overseeing the execution of approved advertising campaigns; including working with Ad Ops and Media Associates on flawless budgeting, billing, trafficking, creative QA, and campaign launch
  • Stewarding digital media campaigns, including optimizations and troubleshooting
  • Leading regular reporting on digital media campaign effectiveness, including finding key insights and merchandising plan successes as they relate back to the campaign objectives

Skills, Knowledge and Abilities:

  • Sharp attention to detail
  • Organized, thoughtful approach to prioritizing work and completing tasks
  • Strong work ethic
  • Innate curiosity and passion for technology
  • High degree of initiative
  • Customer service mindset
  • Strong relationships with media partners
  • Superior listening and creative problem resolution skills
  • Well-developed written and verbal communication skills
  • Proven ability to think holistically and integrate multiple moving pieces

Qualifications/Education/Experience:

  • Bachelor’s degree
  • 2-5 years digital media planning/buying experience (title and salary commensurate to experience)
  • Working familiarity with ad servers (DFA, MediaMind, FlashTalking)
  • Working familiarity with media accounting systems (MediaOcean, Prisma)
  • Experienced at creating, passing, and overseeing successful implementation of tracking pixels
  • Proficient with Microsoft Office, particularly Excel

Cincinnati

1111 St. Gregory St
Cincinnati, OH 45202
1-513-871-9454

Chicago

325 West Huron
Chicago, IL 60654
1-866-916-3342

New York

The Commerce Building
708 Third Avenue – Fifth Floor
New York, New York 10017
1-212-209-3999

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