We Plan, Publish, Distribute & Optimize
Magnetic’s content specialists work collaboratively with brands, and in many cases, other agencies in the management and integration of the content marketing process. This includes anything or everything from creating a strategy for sustainable content marketing, to designing newsroom operations, to planning and implementing innovative forms of paid content promotion, to using the right analytics to measure and optimize the process. Our experience, plus our tried and tested methodology, ensures results required to sustain content initiatives by influencing audience behavior and in-turn building brand equity and contributing to business growth.
- Strategic content marketing planning
- Audience modeling and persona development
- Editorial strategy and mission development
- Content strategy
- Publishing platform planning, development and management
- Content development and editorial oversight
- Content procurement and curation
- Search optimization and social discovery and amplification
- Paid content promotion planning and management
- Native editorial planning and integration
- Measurement planning, management and reporting
Magnetic Content Studios’ leadership established — and continues to refine — our approach to planning sustainable content marketing programs.
David Germano, Vice President Content Marketing
David is an early adopter of content marketing. He’s led BtoC and BtoB marketers across numerous categories, including CPG, automotive and home DIY, retail, healthcare and finance in the development and management of business-building content marketing initiatives.
He also helps educate future and current content marketers, serving as an instructor at the University of Missouri’s Reynolds Journalism Institute and the Content Marketing Institute.
David’s career in interactive marketing spans over 16 years, during which he has guided brands to better leverage content, technology and data to achieve their marketing objectives.
Kevin Dugan, Director of Content
Kevin’s career in the marketing-communications industry spans more than two decades. For the bulk of that time, he has been immersed in digital technology, social media and interactive content.
As director of content for Magnetic Content Studios, Kevin taps the art and science of content marketing to create storytelling strategies for clients including Rust-Oleum, Bush’s Beans, Gorilla Glue, Land O’Frost and LasikPlus.
Blogging since 2002, Kevin’s work has garnered six national awards. He speaks nationally and has been an expert source for The Wall Street Journal, CNN, The Associated Press, Reuters and Mashable.