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Big Data Questions ≠ Measurement Questions
Far too often, marketers can assume measurement questions are also big data questions. This is not the case. This assumption can distract marketers from measuring enough — or at all. Here are a some articles reminding us of measurement’s importance in marketing and how to do it.
Storified by Media Is Power · Wed, Nov 21 2012 09:42:48
1) Content sharing has evolved well past link shorteneranalytics. We need to look at the whole field differently, including how itrolls up into larger key performance indicators and how it overlaps withcontent engagement metrics.
3) Real-Time Bidding Platforms are getting a lot of industryattention. They have a role in online planning and buying, but choosing theright one is critical. MediaPost details several factors to consider during theselection process.
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