Media has always been organized into silos — until now. An increase in bandwidth and handheld devices gives consumers access to their favorite newspaper and TV content — without turning on a TV, visiting a newsstand or accessing their PC.
This is just one example of how digital technology is dissolving the boundaries previously used to organize media. This video goes in to more detail regarding this trend.
“Paid, owned and earned media are blending together across channels that are more fluid and flexible than ever before,” said Jim Price, Empower MediaMarketing’s president and CEO. “As a result, it’s easier than ever to talk to and with consumers. Brands can’t afford to ignore this trend and the implications it creates for engaging with consumers in the long term.”