2011 Will Be a Year of Media Convergence

Media has always been organized into silos — until now. An increase in bandwidth and handheld devices gives consumers access to their favorite newspaper and TV content — without turning on a TV, visiting a newsstand or accessing their PC.

This is just one example of how digital technology is dissolving the boundaries previously used to organize media. This video goes in to more detail regarding this trend.

“Paid, owned and earned media are blending together across channels that are more fluid and flexible than ever before,” said Jim Price, Empower MediaMarketing’s president and CEO. “As a result, it’s easier than ever to talk to and with consumers. Brands can’t afford to ignore this trend and the implications it creates for engaging with consumers in the long term.”

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Kevin Dugan
Kevin Dugan

My content creation habits were formed as a kid -- filling notebooks with writing and taking stacks of pictures. These habits have evolved through my 20 years in marketing, as I’ve been immersed in all forms of content, social media and online technology. As Editor-In-Chief of Media is Power, I guide editorial strategy and ensure your needs are met. This is one way I help tell Empower’s story as the director of content.