News & Thoughts.

  • PR News Measurement Conference Recap: KPIs that Go Beyond Impressions.

    When a PR News Measurement Conference attendee stood up and said the conference is, “a giant therapy session,” everyone laughed.

  • Google AdWords Launches “Ad Suggestions” Feature.

    Google will be adding a feature called “ad suggestions” to certain AdWords accounts. This feature is designed to automatically create paid search ad variations based off the account’s current ads. Once these ad suggestions have been auto-generated, advertisers will receive an alert within AdWords and via email. Advertisers will then have 14 days from the arrival of this notification to review, approve or remove the ad suggestions, after which they will be automatically enabled within the account.

  • (Not) Another GDPR Article.

    This is not another “what it is” or “checklist” for General Data Protection Regulation (GDPR). Plenty of that content has been produced already and Empower has curated some of the best that we’ve seen here for easy reference. It’s also important to note that Empower doesn’t collect or store personally identifiable information (PII) on behalf of our clients in any capacity. In order to deliver mass-personalized media solutions, we leverage a network of ad tech partners, all of which are working towards GDPR compliance.

  • Facebook is Shutting Down the Use of Third-Party Data and Here’s What to Do About It.

    In the wake of the Cambridge Analytica scandal, Facebook announced changes to how much data apps can request from users and new tools to ensure people have more control over their information on Facebook. To further improve consumer privacy, Facebook has notified advertisers that they will be shutting down Partner Categories, their targeting solution that enables third-party data providers to offer their data directly on Facebook.

  • The Rise of the Subscription Era.

    The social media giant Facebook recently made headlines everywhere after announcing major adjustments to its algorithm. And for a good reason, as Facebook has become a bellwether for the advertising industry. Opinions on exactly why Facebook made this move vary, but one theme is consistent – Facebook is re-focusing on its users as engagement metrics have not been trending well.

  • Highlights From Social Media Marketing World 2018.

    Social Media Marketing World 2018 finished up in San Diego last week. Those three days were a whirlwind featuring hundreds of sessions. While plenty was discussed about algorithms and beating those algorithms, much of the content reinforced the importance of word of mouth through innovation, storytelling and having a relationship with your customers to be memorable.

  • Programmatic Trends to Watch in 2018.

    While the term ‘programmatic’ has been in our industry for years, it continues to surprise, innovate, grow and change the digital media landscape. eMarketer predicts in 2018, 81.5 percent of digital display ad spending will transact programmatically. By 2019, 77 percent of digital video ad spending will happen programmatically as well. Innovations in programmatic ad tech, transparency, data and attribution are responsible for the growth we’ve seen at Empower.

  • SBLII: Which Brands Scored Big and Who Went Home Empty Handed.

    Pulling off a Super Bowl ad is no easy feat. There’s a lot of pressure, a lot of eye balls, and a lot of dollars to consider. We reacted in real-time on Twitter to Super Bowl commercials as they aired, and we’re still talking about what we saw. There were some clear winners and some that missed the mark. Some brands tried to be funny, some pulled at heartstrings, and some went high budget.

  • Flourishing After Facebook Zero: 5 Things You Need to Know to Succeed Post-Algorithm Change.

    With the dust settled since Facebook’s algorithm change, let’s take a second look at what this means. For a while, it has been increasingly difficult for brands to be seen on Facebook. And unfortunately, it’s about to get even harder.

  • 6 Steps to Franchisee Social Media Success.

    To succeed on social media, it’s crucial to connect with audiences in meaningful ways. To do this, brands must strategize their online presence around ideas and goals, not just channels (Facebook, Twitter, etc.). Below are six best practices to drive successful digital marketing efforts, and more importantly, healthy audience relationship chemistry.

  • Chrome Will Start Blocking Ads February 15.

    The rumors are true. Google will start blocking ads on February 15…and that’s a good thing. It’s a positive step towards cleaning up the industry. Google Chrome is by far the largest browser on mobile and desktop, with 60% of the browser market share. So, this new policy will certainly change the ad experience as we know it today.

  • O-Cedar® Names Empower Media AOR.

    O-Cedar, the premier brand in durable floor care, has chosen Media Agency of the Year Empower as its Agency of Record. The O-Cedar brand, best known for its Easy Wring Spin Mop, is a brand of Freudenberg, a leading international manufacturer of branded household goods.

  • Empower Partners with Live with Kelly and Ryan to Relaunch White Cloud Bath Tissue.

    The “Live With Kelly and Ryan” promotional partnership that played out this fall focused on the brand’s “No Regrets” message—that moms may have small regrets in other parts of everyday life, but “we want to make sure she doesn’t have the same regrets with her paper products,” says Empower spokeswoman Meghann Craig. “We wanted to pair the No. 1-rated bath tissue product with the No. 1-rated talk show.”

  • Don’t Wait for Data-Driven TV Standardization.

    The ability to leverage both third and first party data to better target our TV buys has led to ROI improvements of twice the traditional buys. And while those results are outstanding, the truth is that we’re still a long way from realizing the full potential of data-driven TV.

  • Google Store Visits Feature Can Help Bridge Gap Between Online and In-Store Metrics for Small Businesses.

    Although the power of the online purchase has revolutionized how consumers buy things, getting people into the store still has value, especially for smaller businesses. Now, these small businesses can gain access to a Google AdWords feature – Google Store Visits – previously only available to larger, multi-location retailers whose ads generate more than 100,000 clicks per month.

  • Perfect is the Enemy of Good in Attribution.

    Brands want exact answers for a number of marketing questions: How much should they spend on marketing? When should they spend? What should the split be between brand and promotional messaging? What channels deliver the best ROI?  Which placements and keywords are the most effective and efficient?

  • Empower Opens Headquarters in OTR and Launches New Branding.

    Leaders from the City of Cincinnati, Empower, and Cincinnati Center City Development Corp. (3CDC) gathered this morning to celebrate just outside the doors of Empower’s brand new, 64,000-square-foot commercial office building at 15. E 14th Street.

  • Into the Breach: Empower Steps Up To Close Industry “Trust Gap”.

    There’s a lack of transparency between advertisers and their media agencies regarding the media buying process. And it’s eroding trust between the two. Empower has decided to ease tensions by fostering a trust-building initiative: the Advertising Trust and Transparency Forum (ATTF).

  • Empower Promotes Shaun Ethier to Chief Client Officer.

    Empower MediaMarketing announced today the promotion of Shaun Ethier to Chief Client Officer. The CCO position is a new role the agency created to guarantee the delivery of holistic omni-experiences across Empower’s client portfolio.

  • Ashley Walters, Empower VP, Joins Forbes Agency Council.

    Forbes Agency Council is an invitation-only organization for executives in successful media strategy, influencer relations and advertising agencies. Ashley’s portfolio of work leading CPG, retail and home brands has earned accolades from AdAge for “Top Marketing Campaign of the Year” and “Best New Product Launch of the Year.”

  • Ashley HomeStore Names Empower Media AOR.

    Media Agency of the Year, Empower MediaMarketing adds Ashley HomeStore, the No.1 furniture retailer in the U.S. and one of the world’s best-selling furniture store brands, to its robust portfolio of home and retail clients.

  • Cincinnati Youth Collaborative to Host Free Screening of James Redford’s Film, “Resilience”.

    RESILIENCE is a powerful documentary film by James Redford, the son of actor and Oscar-winning director Robert Redford, to be shown at the 20th Century Theater on April 6, and hosted by Cincinnati Youth Collaborative (CYC) in partnership with Empower MediaMarketing and Luxottica Retail North America.

  • Empower New Office Building Hits Major Milestone.

    The final piece of steel was set at the future home of Empower MediaMarketing earlier this week – a key milestone in the construction process, which began last July.

  • Captain D’s Selects Empower as Media AOR.

    Captain D’s, the leading fast casual seafood restaurant, has teamed up with Media Agency of the Year, Empower MediaMarketing.

  • Fifth Third Bancorp Selects Empower as Media AOR.

    Empower will lead media planning and buying efforts including social media and content marketing for Fifth Third, headquartered in Cincinnati.

  • Empower Recognized as 2016 Agency of the Year by MediaPost.

    Empower MediaMarketing has been named 2016 Agency of the Year by MediaPost.

  • 3 Tips for Brand Safety in Programmatic Buying.

    Programmatic buyers are worried about brand safety. And while it’s important to note this level of concern in the industry, the research just confirms what we already know.

  • Taking Programmatic Buying In-House? Answer These Questions First.

    Fifteen of the top 200 US advertisers have taken programmatic buying in-house, per Brian Wieser of Pivotal Research Group. When deciding whether your company should follow their lead, there are seven key questions you need to consider.

  • 3 Programmatic Buying Myths.

    While some big brands are familiar enough with programmatic to take it in-house and create private trading desks, mid-sized brands are still in the process of applying programmatic buying to their media plans. As a result, it’s important to dispel some of the more popular myths that have emerged.

  • 4 Ways Programmatic Buying Boosts Media Plans.

    Combining consumer data and programmatic methods, advertisers can purchase specific audiences and environments to gain insights, retarget users and extend reach. They can layer audiences and environments, and they can optimize plans in real time for better and faster results — no matter the campaign objective.

  • The 6 Elements of Snackable Content.

    When asked to define snackable content, many marketers will use the infamous quote: “I know it when I see it.”

  • 3 Reasons Agencies Should Work with Startups.

    Startup activity in the United States has grown well beyond the coasts, as cities nationwide see the impact start-ups have on local economies.

  • 5 Powerful Ad Retargeting Techniques.

    When it comes to customer acquisition, the next best tactic after search engine marketing is retargeting. But the concept of retargeting is much larger and more complicated than what many brands expect.

  • Storytelling: The Single Currency for Media & Marketing.

    Content has become the official currency of the media and marketing worlds, displacing the traditional “interruption” model of paid advertising and even the “annoyance” model of most online promotion. This convergence to a single currency is disrupting many of the beliefs that have underpinned each industry for decades.

  • Measuring Return on Objective: An Alternative Success Metric.

    While return on investment (ROI) is the gold standard for proving the success of marketing activities, the calculation for some media campaigns is blurred by cross channel integration, competitive activity and uncontrollable economic and environmental factors.