CINCINNATI, December 8, 2011— A pair of Empower MediaMarketing executives – CEO Jim Price and Vice President of Word-of-Mouth Marketing (WOMM) Jessica George – recently received two of the advertising industry’s most coveted honors.
In honoring Price, Ad Age cited Empower’s growth since he took over as head of the agency in 2009. The magazine wrote that revenue for Empower, one of the largest independent media agencies in the U.S., is up 22 percent in the past two years, driven heavily by a growing move into creative services to execute the plans Empower creates. “Such things as digital design services and developing word-of-mouth marketing plans now make up nearly 40 percent of agency revenue for a shop that was 100 percent media planning and buying in 2005,” the magazine noted.
Building Out with Big Data
The Ad Age write-up also noted Empower’s August 2011 acquisition of Cincinnati-based Market Intelligence Group, a marketing analytics firm focused on database management, marketing dashboards, data mining, customer segmentation and retail- and shopper-marketing analytics, making Empower one of the few agencies that can take retail site selection into account for a plan.
The article went on to say that ”among the surprising ways Empower has been stepping off the media reservation under Mr. Price was with an Addy-winning multicultural PR campaign aimed at establishing a client’s brand with Hispanic moms, and a social-gaming promotion for Chiquita Brands’ tie-in with the 20th Century Fox movie ‘Rio.’”
George was named the 2011 “Rising Star” in Adweek magazine’s annual Media All-Stars feature, which the publication describes as “honoring the most creative thinkers and innovative leaders in the agency business.”
Adweek honored George for creating Empower’s WOMM group when she joined the agency in 2008. The group “revolutionized our company by helping others think much deeper about the information [needed to] deliver a true media and marketing plan,” Price told the magazine.
Adweek cited George’s “impressive results” for Empower clients.
“For Rust-Oleum’s Cabinet and Countertop Transformations lines, her team invited influential DIY bloggers to work with the products and share their experiences with readers online. Together the blogger campaign resulted in more than 230 million impressions at a cost-per-touch of just .00039 cents.”
About Empower MediaMarketing: Empower MediaMarketing is a marketing agency that helps its clients talk to and with customers through an integrated mix of paid, owned and earned media experiences. For more information, visit us at our website, or join the conversation on our blog, on Facebook or via Twitter.