Independent Media Agency Invests $10K in Ad Tech Startup
AdAdapted, one of the 10 startups in The Brandery’s 2015 class, received Empower MediaMarketing’s Disruptive Media Fellowship, a $10,000 investment in the ad tech startup.
“Our roots are in entrepreneurship and media, and when we see those two elements in a budding company, we can’t help but want to get involved,” Empower CEO Jim Price said. “With the changing landscape of media, we see great value in AdAdapted’s business.”
AdAdapted is an Ann Arbor, Mich.-based company that helps companies build ads designed for mobile devices. The startup connects publishers and advertisers so that mobile app users receive impactful, authentic experiences with brands.
“Empower is an incredible partner,” AdAdapted Co-Founder and CMO Molly McFarland said. “As media experts, their insights around the current mobile advertising landscape, as well as the goals and challenges of their clients, are proving to be tremendously valuable.”
This is the third year Empower MediaMarketing has awarded its Disruptive Media Fellowship to a startup from The Brandery. Previous recipients are popAD and Dónde. Along with the $10,000 investment, Empower will provide mentoring services and assess opportunities for its clients and partners to work with AdAdapted.
“We are eager to help AdAdapted hone in on their product, and they will help us better our clients’ media in the mobile space,” Price said. “Together these partnerships supply exciting innovation where fresh thinking leads to better solutions in our ever-evolving digital world.”
As a family-owned business that thrives on the entrepreneurial spirit, Empower is committed to giving back to Cincinnati. This investment builds on Empower’s support of The Brandery, a nationally ranked startup accelerator. Empower has supported The Brandery since it opened in 2010, providing mentors and media planning resources to the entrepreneurs.
AdAdapted provides a native advertising platform for custom branded experiences mobile apps. Because our inventory is integrated into the native app experience and we track every interaction, brands can use the AdAdapted platform to gain a deep understanding of how mobile app users engage with brand messaging as they navigate their “every day.”
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation. It plans, buys and creates media and delivers proof its clients’ media investments are driving positive results. Empower can be found online at its website, as well as on Twitter, LinkedIn and Facebook.
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