Empower MediaMarketing Invests $10K in Ad Tech Startup
CINCINNATI – StreamSavvy, one of the 10 startups in The Brandery’s 2016 class, received Empower MediaMarketing’s Disruptive Media Fellowship, a $10,000 investment in the ad tech startup that’s simplifying streaming media for consumers.
StreamSavvy, founded by Chris Kessler and Carl Lewis, brings all streaming media content together in one, simple application across all screens. The Columbus, Ohio-based startup will target millennials, who lead in the adoption of streaming services, like Netflix and Hulu. In addition to the $10,000 investment from Empower, StreamSavvy will partner with the independent agency to strengthen its business model with media industry insights.
“Empower brings a depth of expertise in the media landscape that’s incredibly valuable,” Chris Kessler, CEO and cofounder of StreamSavvy, said. “Their team’s deep understanding and relationships across the video landscape make this partnership a solid win for StreamSavvy.”
StreamSavvy was announced as one of The Brandery’s selected startups earlier this month. The Brandery, a nationally ranked startup accelerator, accepts less than 1 percent of companies that apply to its program.
“We support The Brandery because of our company’s roots in entrepreneurism,” Empower President and CEO Jim Price said. “Once we learned of StreamSavvy, we knew partnering with this startup would be mutually beneficial. Our media team has been thoroughly tracking the effect of cord-cutters and millennials that have never even considered cable as an option for video consumption. We believe consumers will continue to want media content wherever and whenever they want, and startups like StreamSavvy will be key in bringing that to fruition.”
Empower has supported The Brandery since it opened in 2010, providing mentors and media planning resources to the entrepreneurs. The agency first invested in the startup Roadtrippers which helped inspire the idea of the Disruptive Media Fellowship. This is the fourth year the agency has awarded its Fellowship to a startup from The Brandery. Previous recipients are popAD in 2013, Dónde in 2014 and AdAdapted in 2016. Along with the $10,000 investment, Empower will provide mentoring services and assess opportunities for its clients and partners to work with StreamSavvy.
StreamSavvy is an early-stage technology media company. Based in Columbus, Ohio, StreamSavvy is focused on making it easy for people to find, access, and engage with TV entertainment delivered through streaming.
Photo credit – Zackariah Cole Photography
About Empower MediaMarketing
Empower MediaMarketing is an independent agency that specializes in media, digital marketing communications and word of mouth marketing. Headquartered in Cincinnati with satellite offices in Chicago and New York City, Empower leads its clients in delivering relevant messages to the right audiences. Find Empower on Twitter, LinkedIn, Facebook and online.
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