Captain D’s Selects Empower MediaMarketing as Media AOR


CINCINNATI (March 2, 2017) – Captain D’s, the leading fast casual seafood restaurant, has teamed up with Media Agency of the Year, Empower MediaMarketing. Captain D’s new Chief Marketing Officer Bob Kraut has a proven track record of re-energizing brands and shows no signs of slowing down.

“Captain D’s has done a great job of offering customers a great value and exciting menu options in a re-imaged comfortable restaurant environment—now it’s time to turn our attention to gaining more media impact through multiple media channels.”

Empower’s 32 years of quick service and fast casual restaurant experience includes Wendy’s, Buffalo Rings & Wings and Papa John’s Pizza.

“Our expertise will improve their targeting across all media channels, ensuring the right message reaches the right consumer at the right time.” Jim Price, Empower CEO said.

As the world’s largest buyer of wild-caught sustainable Alaska pollock and health-conscience consumers craving more low-fat and low-carb meals, Captain D’s has been leading the fast-casual dining marketplace with its expanded seafood menu. As a result, Captain D’s has experienced six consecutive years of same-store sales growth. This combined with Captain D’s commitment to great food, great value with even better service landed the seafood chain in QSR Magazine’s top 50 restaurant list.

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About Captain D’s
Headquartered in Nashville, Tenn., Captain D’s has 514 restaurants in 21 states. Captain D’s is the nation’s leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 47 years. Captain D’s serves a wide variety of seafood that includes freshly prepared entrees and the company’s signature hand-battered fish, which is cooked to order. The restaurants also offer premium-quality, grilled items such as shrimp, and surf and turf, as well as hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D’s favorite. For more information, please visit www.captainds.com.

About Empower MediaMarketing
Empower MediaMarketing is an independent agency that specializes in media, digital marketing communications and word of mouth marketing. Headquartered in Cincinnati with satellite offices in Chicago and New York City, Empower leads its clients in delivering relevant messages to the right audiences. Find Empower on Twitter, LinkedIn, Facebook and online.

Media Contact:
Meghann Craig
Empower MediaMarketing
meghann.craig@empowermm.com
O: 513-719-6397 | M: 513-288-2731

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