Independent Media Agency to Take Champion Brand National
Cincinnati-based independent media agency Empower MediaMarketing will help Champion Windows expand into national advertising.
Champion joins a list of brands in home, retail, consumer packaged goods and restaurant categories that Empower has helped expand to a national level, usually for the first time.
“It was Empower’s extensive experience in the home category that convinced us they were the best partner for us,” said Michael Rubiera, Champion Windows Senior Vice President of Marketing. “We also appreciate their 30 years of experience in taking brands national and can deliver custom scale, offering us the flexibility to adapt our media plans as needed to maximize results.”
“With the addition of Champion, it’s safe to say that Empower’s leading brands in the home category from top to bottom—including companies such as Shaw Floors, Rust-Oleum and Gorilla Glue,” said Empower MediaMarketing’s President and CEO, Jim Price. “We are proud to partner with category leaders like Champion who share the same Midwest values as Empower and we look forward to launching their first-ever national television campaign by the end of the year.”
Champion Windows is based in Cincinnati and has manufactured high-quality home-improvement products for more than 60 years. The company specializes in custom-made replacement windows, doors, sunrooms, siding, and roofing. Champion can be found online at its website, as well as on Facebook, Twitter and YouTube.
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation. It plans, buys and creates media and delivers proof its clients’ media investments are driving positive results. Empower can be found online at its website, as well as on Twitter, LinkedIn and Facebook.