Colorado Springs, CO – Representatives from Empower MediaMarketing and Undertone Networks presented a case study on Long John Silver restaurants’ first-ever digital ad campaign at the recent, invitation-only iMedia Brand Summit. Chief Marketer attended the event and reported a summary of their presentation in the article “Tips for Reaching Customers Online.”
The successful mobile coupon campaign was a multi-state test to drive in-store traffic and trial of two new Long John Silver menu items. Empower MediaMarketing’s digital director Mike Adams presented the case with Undertone Networks’ chief strategy officer Alan Schanzer.
According to Long John Silver’s senior media manager Brian Gearhart, “The mobile coupon test is helping Long John Silver measure ROI and understand the relationship between advertising and in-store sales. Empower’s integrated approach to the online strategy, offline media and creative execution was critical in the success of this campaign.”
About Chief Marketer: Chief Marketer magazine targets high-level marketing professionals and C-level executives in the media industry. With a readership of 55,000, it is published every other month by Penton Media.
About Empower MediaMarketing: Empower specializes in reaching its clients’ customers through paid and earned media channels. Empower services include media planning and buying, a full-service digital practice, word of mouth marketing, social media marketing, media marketing strategy and consulting and a consumer insights group that offers consumer research, ROI analysis and several proprietary tools.