CNN, AP Tap Empower MediaMarketing Employee for Opinion on Pepsi’s Social Media Crisis


Social Marketing Director serves as national source on Twitter’s #pepsifail outrage

When Pepsi’s AMP Energy Drink released its iPhone app: “AMP Up Before You Score” it needed to stand out from more than 80,000 other iPhone apps. It is now standing out for the wrong reasons as the controversial nature of the application has driven national attention and outrage on Twitter.

Empower MediaMarketing Social Marketing Director Kevin Dugan published his opinion on the social media crisis and was sought out as a source by the Associated Press and CNN.

Dugan was quoted in the AP story and appeared on CNN’s “Blogger Bunch” segment, providing insight and analysis of the situation along with Mashable Editor in Chief, Adam Ostrow.

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