CINCINNATI, May 19, 2008—Empower MediaMarketing announced today that Dan Mayer has joined the agency as research strategist and Bryan Melendez has been added as client strategist/media strategist.
Mayer, who reports to Julie Pahutski, senior vice president, joins Empower from BASES, where he had been a senior research analyst since 2006.
“Our clients look to us to for winning media recommendations, and we start by understanding their consumers,” Pahutski said. “Dan’s keen analytical mind, and his ability to look ‘beyond the numbers’ at what makes consumers tick, make him a natural for the Empower team.”
Melendez most recently was a lead consultant for Strategic Radio Solutions’ Hispanic division, where he was involved in developing programming strategies and formats. He also worked as a program director for Univision, and as vice president of programming and national director of research at Spanish Broadcasting System. At Empower, he reports to Lynn Cortelezzi, vice president, local broadcast strategy.
“More and more clients are looking for ways to reach the rapidly growing Hispanic market,” Cortelezzi said. “Bryan is a seasoned pro,” and his expertise in Hispanic media will prove particularly valuable.”