Startup Brings Analytics to Mobile-Based Product & Store Locators
Dónde provides local marketing insights to brands and retailers through its product and store locators. Its service makes it easy for mobile users to find products from sites using Dónde. Its software integrates into existing web and mobile marketing efforts to provide a seamless consumer experience regardless of the device or platform: from smartphone or laptop to a web site or Facebook. And through the analytics Dónde provides, marketers get insights into whether or not online traffic is converting to offline sales.
“The locator is the single most valuable piece of real estate on any retailer or brand website and Dónde is making it even more effective,” said Dave Knox, Rockfish Interactive’s CMO and Brandery co-founder.
Dónde was co-founded by Vancouver entrepreneurs Anthony Nicalo and Fabien Allanic. Empower has been working with the duo since mid-June.
“Our fellowship is essentially a challenge for a startup to change the media landscape,” said Jim Price, Empower MediaMarketing’s President. “We feel Dónde is poised to do this. Its approach to mobile and analytics will help turn its clients locators into a competitive advantage.”
This year’s Brandery class is the fourth Empower has provided assistance to as brand mentors.
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation. We plan, buy and create media and we deliver proof our clients’ media investments are driving positive results. We can be found online at our website as well as on Twitter, LinkedIn and Facebook.