Independent Agency Grows Its Home Category
CINCINNATI (August 18, 2016) – Empower MediaMarketing, one of the nation’s largest independent media agencies, announced today it has secured two new power tool brands: Dremel, the trusted brand that’s been helping to inspire Makers with its full line of versatile tools systems since 1932, and RotoZip, maker of high-performance spiral saws, accessories and attachments to cut through drywall, ceramic wall tile, and even floor tile. Both brands are owned by Robert Bosch Tool Corporation.
“Our experience within the home industry is deep and varied across several segments of our business, including media buying and planning, digital marketing communications and word of mouth marketing,” Empower MediaMarketing President and CEO Jim Price said. “We’re eager to get to work with such well-known and well-respected brands as Dremel and RotoZip.”
Dremel and RotoZip are the latest brands to join Empower’s roster of home category clients, which includes Champion Windows, Gorilla Glue, Formica, Rust-Oleum and Shaw Floors. Empower will serve as the digital and social media agency of record for both brands.
“In talking with Empower, it became evident we could seamlessly integrate our social and digital media strategies to strengthen Dremel and RotoZip’s brand performance,” Tracy Farrell, brand manager, digital and social media at Robert Bosch Tool Corporation said.
About Empower MediaMarketing
Empower MediaMarketing is an independent agency that specializes in media, digital marketing communications and word of mouth marketing. Headquartered in Cincinnati with satellite offices in Chicago and New York City, Empower leads its clients in delivering relevant messages to the right audiences. Find Empower on Twitter, LinkedIn, Facebook and online.
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