Empower MediaMarketing Celebrates 25th Anniversary

Company-Wide Service Project and Social Media Effort to Benefit Local Non-Profit

CINCINNATI – Feb. 18, 2010 – In recognition of Empower MediaMarketing’s founding in February, 1985, the media and marketing agency is taking an unconventional approach – giving back instead of looking back. The agency’s 160 employees are rolling up their sleeves for a 24-hour-long service project starting at 5 p.m. on Thursday, Feb. 18 and ending at 5 p.m. on Friday, Feb. 19. The project taps into social media to make a larger impact.

Empower employees are taking shifts helping the Brighton Center in Northern Kentucky. The Brighton Center is a non-profit organization offering community support services through its Family Center, Bright Days Early Childhood Education Program, Homeward Bound Runaway Shelter, Two Rivers Senior Facility and Saratoga Place Senior Facility. The projects are being documented across several social media platforms, including Twitter, Facebook and Flickr. All of the activity is being aggregated on Empower’s site to help tell the Brighton Center’s story.

“While we’re celebrating this milestone, our culture promotes sharing our skills, passion and resources with local organizations in need,” says Jim Price, Empower MediaMarketing President. “This is our way of showing gratitude for the support from the Cincinnati-area community over the last 25 years. It’s helped us become a successful, national agency.”

Offline and Online Support
Empower’s ultimate goal is to use social media to make sure their effort has an impact beyond one day.

“Our micro site is designed to increase advocacy for the Brighton Center,” says Price. “By increasing awareness through social media, our experience tells us that the Brighton Center will see additional volunteers and donations over time. It’s a well-deserving organization with a variety of needs.”

Empower clients and service partners are also supporting the effort, including donations from HooverMarco’s Pizza, Meijer, Michael’s and Rust-Oleum.

About Brighton Center
Last year Brighton Center served over 66,000 individuals and families through 41 different programs that support Northern Kentucky. The mission of Brighton Center, Inc. is to create opportunities for individuals and families to reach self-sufficiency through family support services, education and leadership throughout the communities of Northern Kentucky. Brighton Center will achieve this mission by creating an environment which rewards excellence and innovation, encourages mutual respect and maximizes resources. For more information, visit us online.

About Empower MediaMarketing
Empower MediaMarketing specializes in communicating to and with its clients’ consumers through an integrated combination of media. Empower’s services include media planning and buying, a full-service digital practice, word of mouth marketing, social media marketing, media marketing strategy and consulting, and a consumer insights group that offers consumer research, ROI analysis and several proprietary tools. For more information, visit us online or on Twitter.

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