Empower Expands Digital Team


CINCINNATI, Oct. 8, 2008—Empower MediaMarketing announced today that it has expanded its digital media team with the addition of Kristyn Pulford as digital strategist and Ilona Vijnik as digital analytics and search strategist.

Pulford joins Empower from Yahoo! in Southfield, Mich., where she was a senior account manager. In this role, she helped develop digital marketing campaigns for General Motors and Ford. Before joining Yahoo!, Pulford was an account executive at BBDO Detroit, where she played a key role in the marketing of the new Dodge Avenger. She earned a bachelor’s degree in economics from the University of Michigan.

Vijnik joins Empower from DMinSite Corporation in Cincinnati, an e-commerce catalog support provider, where she was an account director/sales. She also worked as an e-commerce marketing consultant, providing paid search, e-mail marketing, website analytics and merchandising support for companies in the many industries. Vijnik earned a bachelor’s degree in public relations/marketing from the University of Alabama, and worked as a Russian-English translator during her time as a student at Pedagogical University in Russia.

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