Analytics Company Reinforces New Empower Service Offering
Cincinnati, Ohio—08.03.11—Empower MediaMarketing has entered into an agreement to acquire analytics company Market Intelligence Group (MIG). MIG will bring new capabilities to Empowers’ existing Consumer Insights and Analytics offerings which help Empower clients learn more about their consumers, determine what advertising works and identify how to optimize advertising spend across marketing channels.
Jim Price, President and CEO of Empower said, “MIG’s specialization in marketing, merchandising and operational analytics allows us to continue our evolution to a full-service marketing partner for our clients. It builds on our deep experience of understanding who our clients customers are and where to reach them by allowing us to optimize marketing spend across all channels.”
“For more than a decade, MIG has focused on giving our clients in-depth knowledge about their business, “said Robert Migliara, President of MIG. “Joining Empower allows us to connect the dots between marketing, social media and data analytics. This new relationship means greater thinking and enhanced capabilities for both companies’ clients.”
The combined entity will form Empower’s new Market Intelligence Practice. MIG’s strengths in data mining, management, analysis and visualization, combined with Empowers’ deep experience with the metrics behind paid, owned and earned marketing channels, gives clients the ability to better understand their customers, how to achieve ROI from their marketing investments and spot opportunities in merchandising and shopper marketing efforts.
Empower’s Market Intelligence offering now includes the following analytic capabilities:
- DataWell™ – Data Warehousing, Database Management & Marketing Dashboards
- Full campaign tracking and optimization across all media channels
- Analytical Consulting, Data Mining & Predictive modeling
- Website Reporting & Analytics
- Advanced Segmentation
- Merge-purge and new care of address
- Maximizing Retail Operations
- Site Selection – geographic analysis for retail locations
Since 1998 MIG has enabled retail, casual dining, membership organizations, manufacturing and government to make better informed business decisions through the use of sophisticated data analysis and mining systems. MIG brings a team of top statisticians and quantitative analysts to provide meaningful and actionable insights. MIG is highly-skilled in advanced mathematical, statistical and computer modeling procedures, visualization software and reporting.
Empower MediaMarketing is a marketing agency that helps its clients talk to and with customers through an integrated mix of media. Empower’s services include strategic marketing communications, market intelligence, digital design and development, offline and online media planning and buying and word of mouth marketing. For more information, visit us at our website, or join the conversation on our blog, on Facebook or via Twitter.
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