Empower MediaMarketing Expands with Word-of-Mouth Marketing and Creative Capabilities


Powerhouse Factories Returns to Being Independently Owned

Empower MediaMarketing and Powerhouse Factories announced today changes to their partnership and respective businesses. Empower has expanded its client offerings to include word-of-mouth marketing (WOMM) and creative, capabilities previously housed within Powerhouse Factories. Powerhouse Factories has returned to being independently owned by founders Ben Nunery and Pat Jones.

Word-of-mouth marketing will be one of Empower’s three key offerings, alongside media planning and buying, and digital marketing communications, with creative supporting each offering. The culmination of these capabilities comes on the heels of successful integrated programs for clients and after months of thoroughly analyzing media industry trends.

“We are carrying this agency into the next era of marketing, one in which brands must be relevant to survive,” Empower President and CEO Jim Price said. “Consumers are bombarded by over half a billion dollars of advertising every day – most of which is ignored. Relevancy is no longer a nice-to-have; it’s imperative. We call this the Relevancy Imperative.”

The WOMM offering has a solid history within the two companies; Empower began building its WOMM practice in 2008, which shifted to Powerhouse Factories in 2012. Powerhouse Factories, which was founded in 2004, operated as a subsidiary of Empower MediaMarketing from 2012 to 2016. Today Powerhouse will continue to work within the music industry, as well as with larger consumer brands like Procter & Gamble, WhiteWave Foods and Angelcare.

“Powerhouse will continue to offer front end innovation, and go-to-market brand strategy and design services for our clients, as well as strive to be a cornerstone of the local, national and global art and music scenes by creating gig posters, products, artwork, live session recordings, and literature,” Pat Jones, owner and cofounder of Powerhouse Factories, said.

Powerhouse Factories operates out of its Newport location while Empower will remain in Mount Adams until its new office in Over-The-Rhine is complete in 2017.

“We’re shifting our perspective as a media agency,” Price said. “The Relevancy Imperative is about bringing media and message together. In today’s world, our clients need to deliver relevant messages to their unique audiences, and we’re experts in distributing those messages across paid, owned and earned channels.”

Empower provides marketing services to some of the North America’s largest brands including Famous Footwear, Gorilla Glue, The Kroger Company, Rust-Oleum, Shaw Floors, U.S. Bank and Wendy’s. The independent company is family-owned, certified woman-owned and operates on a culture of trust and transparency.

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