Independent Agency Grows Its Food Category with CPG Account
CINCINNATI (September 17, 2016) – Empower MediaMarketing, one of the nation’s largest independent media agencies, announced today it has secured a new consumer packaged goods client, Southeastern Mills, the independent, family-owned company best known for its brands in grocery aisles across the country.
“We saw Empower’s track record of helping grow brands, and our team is striving to accelerate Southeastern Mills’ growth,” Senior Director of Marketing for Southeastern Mills Brad Olsen said. “We were eager to partner with Empower to help get us where we want to be as a company.”
Empower will lead integrated strategy and planning, and media buying for the Better than Bouillon® brand as well as Louisiana Hot Sauce®, a recently acquired brand. Empower will serve as Southeastern Mills’ media agency of record.
The Rome, Ga.-based company is best known for its brands including: Better Than Bouillon food bases, Shore Lunch® soups and breadings, Southeastern Mills gravy and baking and seasoning mixes, Crockery Gourmet® seasoning mixes and Better Than Gravy® gravy mixes.
In Empower’s history, the family-owned agency has worked with several family-owned food brands including Bush’s Beans and Land O’Frost. The agency’s work within the food category spans paid media, digital marketing communications and word of mouth marketing services.
“We know the food category very well and are already in the thick of planning for Southeastern Mills,” Empower President and CEO Jim Price said. “We see a lot of similar values between our companies and know this mutual understanding will help lead to success.”
About Southeastern Mills
Southeastern Mills is a fourth generation, professionally managed food company headquartered in Rome, Georgia. The company’s core strength is the development and manufacture of ingredient systems used to deliver texture and flavor. Southeastern Mills is a supplier of savory ingredients to the world’s largest foodservice companies and food manufacturers. The company also markets five nationally-distributed retail brands including Better Than Bouillon®, the #1 food base in the U.S., Southeastern Mills®, Shore Lunch®, Better Than Gravy® and Crockery Gourmet®. Visit www.semills.com to learn more.
About Empower MediaMarketing
Empower MediaMarketing is an independent agency that specializes in media, digital marketing communications and word of mouth marketing. Headquartered in Cincinnati with satellite offices in Chicago and New York City, Empower leads its clients in delivering relevant messages to the right audiences. Find Empower on Twitter, LinkedIn, Facebook and online.
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